Zahabu Ipaki · 2021
Pepsi New Year 2020 Gupfunyika Ibinyobwa
by PepsiCo Design and Innovation
- Igihembo cya A' Design Award cya Zahabu 2021 in Ipaki
- CLIENT: PepsiCo Design & Innovation
- Estimated Number of Design Views: 34,941
- Verification code 5A72A4A3B1 · Verify this award
Colors
About Pepsi New Year 2020 Gupfunyika Ibinyobwa
Pepsi New Year 2020 ni itsinda ry'amakopo y'ibinyobwa yakozwe ku mubare muke (limited edition) agenewe igihe cy'Umwaka Mushya mu Burusiya. Buri kopo rifite imyandikire yihariye yakorewe iryo kopo hamwe n'ubutumwa bugufi bukomoka ku muco wo mu gihugu, urwenya n'imigenzo. Ubwo butumwa bufite imvugo yegereye umuntu ku giti cye, ku buryo abaguzi bashobora guhitamo ubutumwa babona bubareba kurusha ubundi. Hashtag ihuriweho n'urwo ruhererekane, isobanurwa ngo fata Pepsi niba, itumira abantu kugirana imikoranire ku mbuga nkoranyambaga. Uburyo bw'igishushanyo bworoshye guhindurwa butuma iki gitekerezo gishobora guhuzwa n'andi masoko yo mu bindi bihugu, bikaguka kandi bigatuma ibirori by'Umwaka Mushya biba ibyihariye kuri buri wese.
About the Igihembo cya A' Design Award cya Zahabu
Pepsi New Year 2020 Gupfunyika Ibinyobwa ni uwegukanye Igihembo cya A' Design Award cya Zahabu, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo biri ku rwego rwa mbere, bitangaje kandi by'indashyikirwa. Abegukanye Zahabu ni ibihangano birimo udushya twinshi, bifite icyerekezo kandi bimurika, bigaragaza impano, ubwenge n'ubuhanga bw'ababihanze. Pepsi New Year 2020 Gupfunyika Ibinyobwa biteganyijwe ko izaba igihangano gishimwa cyane, gishyiraho imigendekere mishya kandi gitanga agaciro katigeze kaboneka. Iki gishushanyo cyegukanye Zahabu ni umushinga utangaje kandi wubahwa ugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Pepsi New Year 2020 Gupfunyika Ibinyobwa itera ibyifuzo bikomeye, ikangura ishyaka, ishishikariza guhanga kandi igatwara imitima yacu.
Press Kit
- Unique Properties
- This set of limited edition Pepsi cans, available in Russia, celebrates the spirit of the 2020 New Year. Across brands, limited editions are extremely popular during this time of year and Pepsi needed an eye-catching concept of its own to promote with the launch of the New Year. Embracing beloved traditions during this time of year, these designs aim to engage consumers further with social media interaction. Every design also includes the series hashtag, which translates as #takepepsiif, inviting consumers to choose the New Year message that feels most relevant to them.
- Tags
- Packaging, Beverage
- Inspiration
- Each can design features a distinctive custom-made typeface and iconic messaging, based on local culture and habits, humor and traditions which makes every can feel personal. The flexible design approach allows the concept to easily be adapted for local markets, expanding and personalizing the celebration of the New Year.
