Ifeza Ipaki · 2021
Pepsi X SHFW Icyuma cy'ibinyobwa
by PepsiCo Design and Innovation
- Igihembo cya A' Design Award cya Ifeza 2021 in Ipaki
- CLIENT: PepsiCo Design & Innovation
- Estimated Number of Design Views: 25,575
- Verification code 88C904C2DE · Verify this award
Colors
About Pepsi X SHFW Icyuma cy'ibinyobwa
Pepsi X SHFW ni icyuma cy'ibinyobwa cyakozwe ku buryo bwihariye kandi buke cyagenewe Icyumweru cy'Imideri cya Shanghai cy'Igihe cy'Impeshyi/Ubushyuhe cya 2020 kandi cyasohotse mu Bushinwa. Iki cyuma ni igice cya sisitemu ngari y'ikimenyetso ntangarugero cyakozwe kuri iryo koraniro. Insanganyamatsiko y'igihe cy'Uburyohe n'Inkomoko iyobora igishushanyo mbonera kandi igaragaza gushakashaka mu buryo bunyuranye bwo kubona ibintu. Imiterere ishingiye ku bintu kamere no ku bintu bikozwe muri verre bihuriweho mu mwanya ufite ibipimo. Ibisubizo bihuza umwuka w'ikirango cya Pepsi Black n'imirimo inyuranye y'abadizayineri b'imideri bagaragajwe kuri iryo koraniro.
About the Igihembo cya A' Design Award cya Ifeza
Pepsi X SHFW Icyuma cy'ibinyobwa ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Pepsi X SHFW Icyuma cy'ibinyobwa biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Pepsi X SHFW Icyuma cy'ibinyobwa ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.
Press Kit
- Unique Properties
- For more than five years, PepsiCo Design and Innovation has been a key partner at Shanghai Fashion Week. To celebrate the latest designers creations for Spring/Summer 2020, the design team created this years SHFW VIS as well as a limited edition can, available in China, that embodies the seasons key theme of Sensation and Source.
- Tags
- Packaging, Beverage
- Inspiration
- The inspirational mantra for the Spring/Summer 2020 Shanghai Fashion Week is Exploration of infinite possibilities through different perspectives. Pepsi Blacks brand spirit of Dare to Black embodies a brand spirit that reflects this theme, encouraging consumers to release their inner passions and create their own multi-dimensional interpretations of fashion. For the Spring/Summer 2020 Shanghai Fashion Week visual identity, the design team created a system that celebrates the power of diversity, drawing from multiple sources and sensations as a means of self-expression and creation. By combining unique shapes inspired by organic and glass elements in a dimensional space, the designs become a metaphor for the daring visions of todays fashion designers.
