Yamamotoyama Icyayi Cya Rebranded by Eisuke Tachikawa

Yamamotoyama Icyayi Cya Rebranded by Eisuke Tachikawa is a highly esteemed winner of the very prestigious 2021 Igihembo cya A' Design Award cya Platini in Igishushanyo cy'Ipaki Competition Category.

PlatiniIpaki· 2021

Yamamotoyama Icyayi Cya Rebranded

by Eisuke Tachikawa

Client: Nosigner

Igihembo cya A' Design Award cya Platini Winner in Ipaki Category

198,796
Verified Award Winner
Verify Award Status for #119471

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Yamamotoyama Icyayi Cya Rebranded

Yamamotoyama ni umwe mu bacuruzi b'icyayi ba kera kandi bakomeye mu Buyapani. Nibwambere kugurisha icyayi kibisi uyumunsi. Hamwe nigitekerezo cyo Garuka ku nkomoko ya Edo, NOSIGNER yongeye guhindura ibipapuro kugirango umuco wicyayi gakondo ubeho kandi ubigeze ejo hazaza. Kugirango ube igezweho mugihe ugumana igikundiro cyamateka maremare, NOSIGNER yerekeje kumabara gakondo nuburyo imiterere yimizingo hamwe na Yamamotoyama yumwimerere muto hamwe nuburyo bwanditse bwa Edo.

The Recognition

About the Igihembo cya A' Design Award cya Platini

Yamamotoyama Icyayi Cya Rebranded ni igihembo cya A' Design Award cya Platini cyegukanywe, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo bidasanzwe by'ukuri, byiza kandi bitangaje. Ibihembo bya Platini ni ibitangaza byo guhanga, ni ubuhamya bw'aho ubwenge n'ubuhanzi bigarukira, kandi bigaragaza ubunyamwuga n'ubuhanga butagereranywa bw'ababihanze. Biteganyijwe ko ibi bishushanyo ari byo bizwi cyane, bishyiraho ikibaranga ubwiza bw'igihe, bigatanga umusanzu mu mibereho myiza y'abaturage kandi bigura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Yamamotoyama Icyayi Cya Rebranded igaragaza urwego rw'indashyikirwa, igatuma isi iba nziza kubera ibiranga byayo bifitiye akamaro abantu. Yamamotoyama Icyayi Cya Rebranded ni igihangano cyegukanye Igihembo cya A' Design Award cya Platini, gikangura ibyifuzo, giha imbaraga, gishimisha kandi gitera ibyishimo bikomeye.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "YAMAMOTOYAMA" is one of the oldest and most established tea merchants in Japan. It has been the first to sell Green tea today.
With the concept of "Return to the origin of Edo", we have redesigned the packages to keep the traditional tea culture alive and pass it on to the future. To make them modern while retaining the charm of the long history brand, we referred to the traditional colours and structure of the scrolls with YAMAMOTOYAMA’s original small crests and the calligraphy style of Edo.
Inspiration: To rebrand YAMAMOTOYAMA, the aesthetic sense of the Edo period was the key. There was a unique culture of layering colours called Color Matching. For new packages, we selected from among the traditional Japanese colours based on the concept of that culture. The psychological impressions of the colours were chosen to reflect the taste and regional characteristics of the tea. The branding expresses the traditional tea culture as a bridge to connect tradition with the future.
Team Members: Art Direction: NOSIGNER (Eisuke Tachikawa)
Graphic Design: NOSIGNER (Eisuke Tachikawa, Ryota Mizusako)
Client: YAMAMOTOYAMA Co.,Ltd.
Image Credits: Photography: Sato Kunihiko

Read the Press Release