Yeahbox Igenamiterere ry'Imbere mu Biro by Danqing Guo

Yeahbox Igenamiterere ry'Imbere mu Biro by Danqing Guo is a highly esteemed winner of the very prestigious 2021 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Imbere y'Inyubako Competition Category.

BuronzeImbere y'Inyubako· 2021

Yeahbox Igenamiterere ry'Imbere mu Biro

by Danqing Guo

Client: Ten Design (Beijing) Art and Design Co., Ltd

Igihembo cya A' Design Award cya Buronze Winner in Imbere y'Inyubako Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Yeahbox Igenamiterere ry'Imbere mu Biro

Yeahbox ni imbere y'ibiro n'iyerekana ry'ibicuruzwa byakozwe ku bw'ikirango cyihariye mu gutunganya impano. Umwanya ufite ubwubatswe bwo hejuru kabiri ukoresha igishushanyo-mbonera nka Tetris kugira ngo hakoreshwe neza ubuso bwose bw'ubutaka. Ibice bishushanyijwe nka L byinjijwemo bituma buri mikorere igumana ubwigenge ariko byifatanya. Indorerwamo zongera umumaro w'umwanya, mu gihe amabara y'icunga hamwe n'umuhondo n'umukara bikora imiterere ishyushye kandi ibayeho. Igorofa ya mbere ikubiyemo uturere tw'iyerekana n'akazi, ifite ameza azamuka akoreshwa mu kugerageza no mu materaniro mato, hamwe n'urukuta rwo kwandikaho, kwerekana no kubika ibikoresho. Igorofa ya kabiri ni agace gatuje gakoreshwa mu kwakira abasura no kuruhukiraho.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Yeahbox Igenamiterere ry'Imbere mu Biro ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Yeahbox Igenamiterere ry'Imbere mu Biro biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Yeahbox Igenamiterere ry'Imbere mu Biro ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The two-story building space adopts the Tetris plane layout to maximize the use of the space, uses mirrors to increase spatial infinity, and applies colors and shapes to enhance spatial stratification. By inserting L-shaped functional blocks, it keeps all the functional areas independent and integrated, serving as a shared space for product display, efficient office operation and recreation.
Dimensions & Packaging: The orange color serves as the dominant tone of the space, while yellow and gray are applied as transition colors. Such a warm tone combination creates a young and lively tone, highlighting the unique temperament of the brand. A suspended staircase is erected at the entrance area, under which a window display space is formed to exhibit new products (the drawing design with storage cabinets can meet the display needs of various themes).
Tags: Exhibition, Office, Hall, Colorful, Yours, Elasticity, Aesthetic, Hospitality
Production Technology: The first floor is reserved for display and office functions. The lifting table could work both as a proofing operation panel and a simple small conference table. The wall integrates the functions of writing board, display, and tool storage. The places by the windows retain the original concrete floor ceiling to reduce the use of decorative panels. The second floor is a relatively private space for receiving visitors and taking a rest.
Design Challenge: There are two main challenges of the case. First one is how to combine product display and office space to create an interactive place. Second one is to maximize visual effects within a limited budget. Our solution is to design a space which is both independent and integrated, using the design itself to express beauty, fun atmosphere, and function.
Research: The Tetris plane layout and L-shaped blocks design are innovations, which integrate beauty and function. It reduces the budget, and uses the space fully. At the same time, it provides fun element into the room. The orange background is to create a kind of fun atmosphere, which is also a way to make the room feels lighter. In whole, the design uses innovative method to provide a possibility of an integration of beauty, function and joy.
Inspiration: As a gift customization brand, Yeah Box has been committed to integrating life aesthetics with gift designs. This case intends to associate product display with office space to create an interactive site that echoes the Yeah Box brand spirit featuring Yours, Elasticity, Aesthetics and Hospitality.
Project Duration: The project started in March 2020 in Shenzhen and finished in October 2020 in Shenzhen.
Operation Flow: The design aims to show the idea of brand Yeah Box, at the same time providing a fun and relaxed atmosphere to its staff as well as guests visiting there. To reach this goal, we use the idea of Tetris plane layout and L-shaped blocks to combine the beauty and function. We also choose the orange color as the foundation of background to create fun atmosphere.
Team Members: Xu Yang
Image Credits: Image #1: Photographer Xu Yang, Yeahbox, 2020.
Image #2: Photographer Xu Yang, Yeahbox, 2020.
Image #3: Photographer Xu Yang, Yeahbox, 2020.
Image #4: Photographer Xu Yang, Yeahbox, 2020.
Image #5: Photographer Xu Yang, Yeahbox, 2020.