Lidugaoliang Baijiu Igikoresho cyo Gupakira Ibinyobwa Bisindisha by Wen Liu, HenHong Yang and Weijie Kang

Lidugaoliang Baijiu Igikoresho cyo Gupakira Ibinyobwa Bisindisha by Wen Liu, HenHong Yang and Weijie Kang is a highly esteemed winner of the very prestigious 2021 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Ipaki Competition Category.

BuronzeIpaki· 2021

Lidugaoliang Baijiu Igikoresho cyo Gupakira Ibinyobwa Bisindisha

by Wen Liu, HenHong Yang and Weijie Kang

Client: Jiangxi Lidu Liquor Industry Co.ltd

Igihembo cya A' Design Award cya Buronze Winner in Ipaki Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Lidugaoliang Baijiu Igikoresho cyo Gupakira Ibinyobwa Bisindisha

Lidugaoliang Baijiu ni umworo w'igikoresho cyo gupakira inzoga ikaranzwe yo mu Bushinwa. Icupa rifite imiterere yoroshye izengurutse kandi ryometseho ibishushanyo bya sorugo. Igikonyo kizengurutse hamwe n'umuzenguruko uri ku isanduku yo hanze byashingiye ku bwoko bw'ibyuma bya poroselani byo mu bwami bwa Yuan, igihe iyi nzoga yatangiye guteragurwa. Etiketi yagize impinga yakozwe mu ruhu. Isanduku yo hanze ihuza uruhu n'icyuma, kandi ifungurwa mu guhindura agapande kazengurutse. Ibara ry'icyatsi ryakozwemo umwimerere ukomeye kugira ngo bihuze n'igicuruzwa cy'ikirenga. Igikoresho gifite ubugari bwa mm 120, uburebure bwa mm 120, n'ubuhagarike bwa mm 330.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Lidugaoliang Baijiu Igikoresho cyo Gupakira Ibinyobwa Bisindisha ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Lidugaoliang Baijiu Igikoresho cyo Gupakira Ibinyobwa Bisindisha biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Lidugaoliang Baijiu Igikoresho cyo Gupakira Ibinyobwa Bisindisha ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Lidugaoliang Baijiu's brewing techniques began in the Yuan Dynasty, is the earliest, longest span of time and the richest large-scale ancient shochu workshop site in China, and it is still in use today. This baijiu has the characteristics of "clear color, sweet,mellow bouquet, and long aftertaste". These elements are extracted and designed in combination with the brand concept. The whole design is round and smooth, which highlights the long sense of time in the process of brewing liquor.
Dimensions & Packaging: Width 120mm* Depth 120mm* Height 330mm
Tags: Lidugaoliang,Yuan porcelain, Baijiu, High-end, Lidu
Production Technology: The overall bottle adopts smoothly curved shape and embossed with sorghum elements. It resembles a round bottle cap and a ring of decorating firing porcelain in the Yuan Dynasty, with a leather oblique label and an outer box combining leather and metal. It has a special rotating opening method. Designers also consider a business advanced design that upgrades the brand image in an all-round way.
Design Challenge: The leather and metal materials needed for the product, as well as the upgrade in color, these elements lead to a result that the sample may not reach the level of initial imagination after first production, and more understanding and analyse is needed in the control of the brand image.
Research: The design of Lidugaoliang upgraded the brand image and extracted elements from the original brand image. Also by combining with the brand concept to reshape, Lidugaoliang has come to the fore in the baijiu industry and has a new lease of life.
Inspiration: The lid of Lidugaoliang Baijiu and the circle on the outer box are designed based on the prototype of Yuan Dynasty porcelain. The history of Lidu Baijiu began in the Yuan Dynasty, so the circular turntable on the box was designed into a special opening method, which turned the image of a long time span into a physical design.
Project Duration: 2019.08-Now Shenzhen, China
Operation Flow: The colors, materials and decoration for the label and packaging of "Lidugaoliang" have changed from grass green to high-end business green, including the outer box packaging, the leather material on the bottle label, the metal tag and the golden decorating firing process, and a smoother arc design in shape. These advanced designs have not only update the brand image of this recognized quality product, but also highlights the limited edition positioning of this baijiu, which is widely appreciated.
Team Members: Designer: Wen Liu
Designer: Heng Hong Yang
Designer: Weijie Kang