East Travel Primary Function: Ipfundikizwa ry'Ibinyobwa Bisindisha by Wen Liu, Bo Zheng and Weijie Kang

East Travel Primary Function: Ipfundikizwa ry'Ibinyobwa Bisindisha by Wen Liu, Bo Zheng and Weijie Kang is a highly esteemed winner of the very prestigious 2021 Igihembo cya A' Design Award cya Ifeza in Igishushanyo cy'Ipaki Competition Category.

IfezaIpaki· 2021

East Travel Primary Function: Ipfundikizwa ry'Ibinyobwa Bisindisha

by Wen Liu, Bo Zheng and Weijie Kang

Client: Shenzhen Oracle Creative Design Co., Ltd

Igihembo cya A' Design Award cya Ifeza Winner in Ipaki Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About East Travel Primary Function: Ipfundikizwa ry'Ibinyobwa Bisindisha

East Travel ni igishushanyo cy'ipfundikizwa ry'inzoga ya baijiu, inzoga gakondo y'Ubushinwa yavuye mu ivuguruzwa. Icupa gikoresha uburyo bworoshye bw'ikirahuri gifite ishusho y'umuzingi bworohereza gukorwa mu bwinshi. Igifundikizo gishushanyijwe nk'imiraba y'amazi, bishaka kwerekana amazi meza cyane yakoreshejwe mu gutunganya inzoga. Akarango kakozwe mu mpapuro zidasanzwe, kandi igishushanyo n'izina ry'igicuruzwa byashyizweho ibara ry'umuringa. Ipfundikizwa ryo hanze rikozwe mu makombe y'igisheke yashyize hamwe, ari yo mifufu isigara nyuma yo kuvuguruza igisheke, ikoresho ryonona neza mu buryo bwa kamere. Igishushanyo gishingiye ku muco kavukire w'Abashinwa no ku buryo gakondo bwo gutunganya inzoga.

The Recognition

About the Igihembo cya A' Design Award cya Ifeza

East Travel Primary Function: Ipfundikizwa ry'Ibinyobwa Bisindisha ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. East Travel Primary Function: Ipfundikizwa ry'Ibinyobwa Bisindisha biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. East Travel Primary Function: Ipfundikizwa ry'Ibinyobwa Bisindisha ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: East Travel is a brand that mainly transfers the oriental culture through the product. "Eight immortals cross the sea, each depending on their ability", one of the most widely spread myths and legends among Chinese folk. , people would use this allusion as a metaphor for those who rely on their abilities to create miracles.
Dimensions & Packaging: Width 400mm* Depth 110mm* Height 150mm
Tags: East Travel, Baijiu, Baijiu packaging
Production Technology: Glass, Bagasse
Design Challenge: Redesign the traditional baijiu-making elements to keep it up with the times. Because the design is a process of recreating traditional elements, it needs to be created with modern aesthetics. The integration of traditional culture and modern culture is very challenging.
Research: The current fast-paced lifestyle has gradually made people feel that the material is easy to satisfied but the inner spirit is very empty. How to find a slow-paced lifestyle in this environment is an urgent problem that needs to be solved at the moment. Baijiu is a thing that can slow down your life. The traditional baijiu culture and its brewing culture have a long history. It is the crystallization of human wisdom. It can make your life more quality and valuable.
Inspiration: Guangxi, one of the economically underdeveloped areas in China. In order to increase people's income, local residents mainly plant sugarcane, which has the largest output in the country. This new act for brewing not only increases the value of sugarcane, but also increases the income level of local people and makes their lives better. The external packaging is made of pressed bagasse after fermented baijiu, which is easy to degrade naturally, environmentally friendly and practical.
Project Duration: 2020.01~2020.03 Shenzhen,China
Operation Flow: The design of the top of the bottle cap is inspired by an important concept of water ripples. It indicates a good Baijiu brew comes from top quality water. The bottle is designed with an ordinary cylindrical shape, which is not only simple and beautiful but also convenient for mass production. The bottle label is made of special paper, and the illustration and printed product name is bronzed, which enriches the product.
Team Members: Designer:Wen Liu
Designer:Bo Zheng
Designer:Weijie Kang