Alienergy Electrolyte Water Igikoresho cy'Ibanze: Gupakira Ibinyobwa by Genki Forest is a highly esteemed winner of the very prestigious 2021 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Ipaki Competition Category.
BuronzeIpaki· 2021
Alienergy Electrolyte Water Igikoresho cy'Ibanze: Gupakira Ibinyobwa
by Genki Forest
Client: Genki Forest (Beijing) Food Technology Group Co., Ltd.
Igihembo cya A' Design Award cya Buronze Winner in Ipaki Category
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- Verified Award Winner
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The Design
About Alienergy Electrolyte Water Igikoresho cy'Ibanze: Gupakira Ibinyobwa
Umwandiko w'Igitabo: Alienergy Electrolyte Water ni igishushanyo cy'ipaki y'ikinyobwa gifite imikorere idasanzwe, kidafite isukari cyangwa calorie. Icupa rifite imiterere itunganye kandi igororotse, ifite imipaka isukuye, bigatuma rigaragara ku buryo bugezweho kandi bw'imikino. Ikarita (label) ikozwe mu bikoresho bibonerana igice, bituma amazi asukuye ari imbere agaragara, bigashimangira imiterere y'ikinyobwa yo kongera amazi mu mubiri. Ubuso bunini budafite ibishushanyo n'amabara make bigaragaza igitekerezo cyoroshye kandi gisukuye. Ikarita ikoreshwa ni OPS, ikintu gisimbura PVC gishobora gusubizwamo bundi bushya. Ikinyobwa ubwacyo nta rangi ry'ibiryo kirimo.
The Recognition
About the Igihembo cya A' Design Award cya Buronze
Alienergy Electrolyte Water Igikoresho cy'Ibanze: Gupakira Ibinyobwa ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Alienergy Electrolyte Water Igikoresho cy'Ibanze: Gupakira Ibinyobwa biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Alienergy Electrolyte Water Igikoresho cy'Ibanze: Gupakira Ibinyobwa ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Alienergy is a brand that focuses on functional beverages, aiming to serve the need of the ever growing health-conscious population. Unlike the current designs on the market, the Electrolyte Water is designed upon the minimalist philosophy to demonstrate its product concept of healthy, pure, and reviving. Combined with the sugar free, calorie free formula, and clear water body, the customers can be hydrated and refreshed with zero pressure or health concerns.
- Dimensions & Packaging
- Width 65mm x Depth 65mm x Height 185mm
- Tags
- Branding, Packaging, bottle, 3D, water
- Production Technology
- The label is designed with semi transparent material showcasing the ultra hydrating and near water features of the electrolyte water. And the material we chose is OPS, a sustainable substitute for PVC. It can not only be recycled for further use, but can also be burned for fuel even after printing. The burning process won't emit any toxic gas, therefore no pollution created.
- Design Challenge
- The label design is minimalistic with an abundance of negative space, thus the packaging material is crucial to the final product to convey our design philosophy. How to achieve the semi-transparent effect that showcasing the ultra-hydrating and water features of the electrolyte water is our main challenge during the printing process. Our designer worked together with the factory on location to fine tune the oil percentage of the colors, after numerous tries the final product can show the body and movement of our electrolyte water under the packaging in a subtle way.
- Research
- In the current market especially after the pandemic, the trend of health consciousness is rising. We wanted to create a revolutionary product that meets this demand. We conducted surveys both online and offline for the importance of sugar free and the preference of aesthetics in designs after the preliminary stage. Each question were designed to test out our design or unique product features against real competitors in the market side by side, thus be more grounded in our analysis and results. We have more confidence to have science back up our product and packaging design.
- Inspiration
- Since the primary function of the Alienergy Electrolyte Water is to refresh and hydrate, the inspiration of the visual design is water. The straight clean-cut bottle shape, the semi-transparent body print material, and the negative space proportion all serve to compose a modern, sporty, and fresh design.
- Project Duration
- The project started in June,2020 and completed on November 2020. The design was completed in Beijing, China. The production location is Shanghai, China.
- Operation Flow
- Most functional beverages on shelves today are colorful because they use food colorings for eye catching effects. Our product however, is proudly clear in color with zero food coloring, building more trust in the health conscious customers, more importantly, gives all consumers a refreshing and fruitful hydration experience with no sugar or calorie pressure.
- Patents
- Label Patent:202030514752.6 , 2020, China.
- Team Members
- Creative Direction: Renkun Zhang
Logo type design： Gang Wang
Jiaqi Liu
Logo mark design: Xiaolan Xiao
Packaging design: Xiaolan Xiao
Rui Yang
Prepress: Rui Yang - Image Credits
- Creator: Gang Wang
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