Have A Good Tea Igikorwa Nyamukuru: Ipaki y'Icyayi by Toshiki Okada

Have A Good Tea Igikorwa Nyamukuru: Ipaki y'Icyayi by Toshiki Okada is a highly esteemed winner of the very prestigious 2021 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Ipaki Competition Category.

BuronzeIpaki· 2021

Have A Good Tea Igikorwa Nyamukuru: Ipaki y'Icyayi

by Toshiki Okada

Client: Zikkichi Co.,Ltd.

Igihembo cya A' Design Award cya Buronze Winner in Ipaki Category

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Colors

The Design

About Have A Good Tea Igikorwa Nyamukuru: Ipaki y'Icyayi

Umwandiko w'Igitabo: Have A Good Tea ni igishushanyo cy'ipaki y'icyayi cy'Ubuyapani gifite uburyohe, gikorerwa mu mujyi w'amateka wa Kawagoe. Agasanduku gakoraho icyayi gifite uburyohe bw'indabyo za cerize n'indabyo za cerize z'ijoro, gakozwe ku bw'igihe cyo kureba indabyo za cerize. Amashusho yakozwe n'intoki akoresheje amabara y'amazi (watercolor) agaragaza ubutaka bw'aho hantu, naho ahantu logo iherereye hakozwe mu buryo bw'ibirangantego kugira ngo hatandukane n'ubuhanzi buri inyuma. Agasanduku koroshye gufata, gakozwe mu mpapuro z'umwimerere zisubirwamo (recyclable) zidashashagirana kandi zifite ireme ryinshi, kandi gashobora gusenyuka kugira ngo koroherwe mu gusubiza mu isubirwamo (recycling). Igishushanyo kigamije kwerekana umuco w'icyayi ku bantu bakiri bato.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Have A Good Tea Igikorwa Nyamukuru: Ipaki y'Icyayi ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Have A Good Tea Igikorwa Nyamukuru: Ipaki y'Icyayi biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Have A Good Tea Igikorwa Nyamukuru: Ipaki y'Icyayi ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In Japan, there is a custom of Hanami (cherry blossom viewing) during the cherry blossom season. This tea was created to enjoy the season of Hanami with its fragrance and taste. To complement the cherry blossom and night cherry blossom flavors, the package was created with a landscape.
By adding hand-drawn watercolors to the simple yet intricately arranged artwork, the result is a design that mixes a modern and traditional feel.
Dimensions & Packaging: (W)85mm x (D)20mm x (H)150mm
Tags: Tea, Herb tea, cherry blossoms, japanese tea, Japanese food, Package design
Production Technology: To express the freshness and fragility of cherry blossoms, an original hand-drawn watercolor painting was used.
The product logo area is embossed to differentiate its outline from the background illustration.
The box is easy to hold in your hand and is made of recyclable, non-glossy high-quality paper.
Design Challenge: The difficult part of this design was to combine a traditional yet new design to convey the tea culture and history to a new generation. The illustration is based on an actual landscape, and the new design is simple, visually expressing the old and new, aroma and taste.
Research: This product originated in the historic city of Kawagoe, with the aim of passing on the culture of enjoying tea time to the younger generation, as the consumption of tea at home is declining across the country. As an entry model for tea culture for the generation that does not have the habit of enjoying tea at home, we created a familiar flavored tea with added sweetness and aroma, and incorporated it into a gorgeous design that is easy to pick up.
Inspiration: Kawagoe is a historical city in Japan, with cherry blossoms in full bloom and wonderful scenery using tea and herbs as ingredients.
The package was created with that scenery and the domestic tea leaves used as ingredients as inspiration for the seasonal scents of cherry blossom leaves, herbs, and fruits. The aim is to bring the taste, aroma, and scenery into one product.
Project Duration: This project started in october 2018 in Kawagoe and finished in February 2019.
Operation Flow: The package is made of eco-friendly high quality paper and can be easily disassembled and recycled. The gorgeous seasonal design is eye-catching and popular as a gift.
Team Members: Brand Manager:Masahito Nunome
Illustrator:Tomomi Osawa
Image Credits: All Image: Photographer Nozomi Suzuki / Illsutrator Tomomi Osawa / Graphic designer and Art director Toshiki Okada