Day One Primary Function: Ikirango cy'Umutobe wa Vino by Ximena Ureta

Day One Primary Function: Ikirango cy'Umutobe wa Vino by Ximena Ureta is a highly esteemed winner of the very prestigious 2021 Igihembo cya A' Design Award cya Ifeza in Igishushanyo cy'Ipaki Competition Category.

IfezaIpaki· 2021

Day One Primary Function: Ikirango cy'Umutobe wa Vino

by Ximena Ureta

Client: MontGras

Igihembo cya A' Design Award cya Ifeza Winner in Ipaki Category

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Colors

The Design

About Day One Primary Function: Ikirango cy'Umutobe wa Vino

Day One ni igishushanyo cy'ikirango cy'umutobe wa vino cyakorewe uruzabibu rwo muri Chili aho inzabibu zisoromwa n'amaboko. Iki kirango cyerekana igihe umukozi w'umutobe wa vino afata icyemezo cyo gutangira isarura, icyemezo kigena ubwiza n'imiterere y'umutobe wa vino. Igishushanyo cyerekana ibitindo byo gusarura hagati y'indabyo, inzabibu n'amababi y'uruzabibu. Iki gishushanyo kigamije amoko atanu y'inzabibu ava mu bibaya bitandukanye. Ibirango bicapwa muri offset ku mpapuro za Fasson Cuvee Sable za garama 85 kuri metero kare imwe, hakoreshejwe amabara atatu adasanzwe, ifoyile ya zahabu itagira uburabagirane, gushyiraho ikirango n'irangi ririnda.

The Recognition

About the Igihembo cya A' Design Award cya Ifeza

Day One Primary Function: Ikirango cy'Umutobe wa Vino ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Day One Primary Function: Ikirango cy'Umutobe wa Vino biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Day One Primary Function: Ikirango cy'Umutobe wa Vino ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Montgras is a hand-harvested vineyard. Day One is a line of sustainable wines by Wines of Chile. Viña Montgras complies with BRC and will obtain the FOR LIFE certification. All Day One grape varieties are summer wines from the best and most renowned valleys in Chile.
Sauvignon Blanc, D.O. Leyda. Chardonnay, D.O. Leyda. Pinot Noir, D.O. Casablanca. Carmenere, D.O. Colchagua. Cabernet Sauvignon, D.O. Maipo.
Dimensions & Packaging: Burgundy Label Dimension: 105x114 mm. Conicity of 2 mm per side.
Burgundy Label Size: 105x75 mm.
Tags: Wine label, packaging, design, MontGras, Ximena Ureta, Day One, Chilean wine.
Production Technology: Printed on Fasson Cuvee Sable paper (85 grs / m2), in 3 special colors, Offset, matt gold foil, stamping and protective varnish.
Design Challenge: MontGras has developed a new brand architecture and positioning and, consequently, the need has arisen to create a new portfolio that is more attractive, relevant and innovative, as well as able to communicate the new positioning sought by the company. "Boldly Attractive", this has been our challenge.
Research: Research was conducted into harvesting tools, especially the harvesting scissors used in the MontGras vineyards when the Day One harvest takes place. Extracting from reality an image that represents this handmade work.
We researched different packagings that could speak about harvest, and Selected Harvest and vegan wines around the world, to produce a unique and original design.
Inspiration: Day One, Selected Harvest, is a design that pays tribute to the moment when a winemaker decides to begin the harvest: a decision that is fundamental to the quality, finish and character of a wine. A balance between sugar, acidity, and tannins. During this process, sugar is transformed into alcohol and, hence, the concentration of sugar in the fruit is key to start the harvest. The harvest scissors have germinated among the flowers that protect the grapes and vine leaves.
Project Duration: This project started in September 2020 in Santiago, Chile, and ended in January 2021.
Operation Flow: Day One's consumers are very widely spread, both domestically and internationally, in key markets such as Korea, China, USA, Chile, Canada, Denmark, Brazil, Japan and UK.
Team Members: Art Direction and Design: Ximena Ureta. Graphic Design: Dante Curin. Production: Juan Rojas. MontGras Corporate Image: Ximena Ureta. Label Printing: Artica impresores. Screw cap: Amcor. Capsule: Torrens.
Image Credits: Image #1: Estudio Navarro, Image #2: Estudio Navarro, Image #3: Estudio Navarro, Image #4: Jorge Brantmayer, Image #5: Estudio Navarro