Sogurt With Love and All Things Good Igikoresho cyo Gupfunyika Yogurt Yakonje na Jimmy Chew

Umushinga Sogurt With Love and All Things Good Igikoresho cyo Gupfunyika Yogurt Yakonje wa Jimmy Chew ni uwatsinze igihembo cyubahwa cyane 2021 Igihembo cya A' Design Award cy'icyuma mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

IcyumaIpaki· 2021

Sogurt With Love and All Things Good Igikoresho cyo Gupfunyika Yogurt Yakonje

na Jimmy Chew

Umukiriya: Sogurt

Uwatsinze Igihembo cya A' Design Award cy'icyuma mu Cyiciro cya Ipaki

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #119936

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Sogurt With Love and All Things Good Igikoresho cyo Gupfunyika Yogurt Yakonje

Sogurt With Love and All Things Good ni igishushanyo cyo gupfunyika ibikombe bya yogurt y'ibikonje. Amabara meza akoreshwa kugira ngo agaragaze ijwi ry'ubucuruzi wumvikana neza, worohewe kandi w'iteka. Amashusho yashyizweho hejuru agaragaza ihuriro ry'ibigize ingenzi muri buri buryo bw'uburyohe bwakozwe. Imyandikire, ibimenyetso ndetse n'ishushanyo bigenwa mu buryo bugaragaza amakuru y'ibicuruzwa neza kandi bishyigikira gusoma byoroshye. Ipfundo rya pulasitiki ryo mu ipfunyika ya mbere risimbuwe n'ipfundo rya pampuro. Buri gikombe gitwara mirilitiro 125 kandi gifite ubugari bwa milimetero 74.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cy'icyuma

Sogurt With Love and All Things Good Igikoresho cyo Gupfunyika Yogurt Yakonje ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Sogurt With Love and All Things Good Igikoresho cyo Gupfunyika Yogurt Yakonje biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Sogurt With Love and All Things Good Igikoresho cyo Gupfunyika Yogurt Yakonje yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: The renewed brand identity and packaging system emphasizes on visual clarity and simplicity, with the main intention to congruently reflect evolution of the brand, personality of the founder and needs of their consumers.

Fresh colour hues have been used to reflect the approachable, fun loving, free spirited and elegant voice of Sogurt. The design showcases an optimistic aesthetic with uniquely overlaid illustrations to personify the fusion of key ingredients within each deliciously healthy crafted flavour.
Ibipimo n'Ipaki: 74mm(width) x 82mm(height) x 82mm(diameter)
125ml ice-cream cup
Ibibazo Fatizo: Sogurt, Hartwork, Packaging Design, Experience Design, Froyo, Ice-Cream
Ikoranabuhanga ryo Guteza Imbere: Jimmy has scrutinised every element in the packaging design, from the colors, iconography, font type, visual design to materialization. The end result is a balanced design consideration of aesthetic, production efficiency and experience design.

By eliminating the use of plastic lid, which was in Sogurt's old packaging design, and switching to the use of paper lid, the design is intently aligned with Sogurt's brand values of spreading love and wellness. A positive messaging "Crafted With Love And All Things Good" is integrated into the design to accentuate their brand values.
Ikibazo cy'Ishusho: The creative challenge faced during this project is on the production & logistics side of things. Due to the Covid-19 pandemic, this has affected the production lead time of the packaging, as well as the logistics transportation of the finished product. The campaign launch date to reveal the new packaging and visual design has to be slightly delayed.
Ubushakashatsi: The success of the project depends largely on incorporating empathy driven service design to understand the client's personality, their business and touchpoints and their customers' needs. Interview and feedback were conducted with the brand owner and their customers to understand the challenges on their existing packaging design in areas of construction, production and visual design.

These knowledge are congruently aligned into the brand uplift and packaging design, to work strategically in tandem with Sogurt's campaign to extend ecommerce into their business to outreach a wider audience.
Ibyatumye Habaho: Jimmy has invigorated the Sogurt brand with a uniquely created packaging design. Every visual communication touchpoint designed for the Sogurt brand, from illustration, icons, colors, typography is purely intended to reflect the personality of the brand owner and permeate positive feelings, spreading positivity and enhance the good feelings to the consumer.

The ultimate intention is a visual identity specially created to accentuate positivity and liveliness.
Igihe cy'Umushinga: The project started in August 2019 in Singapore and finished in October 2020. The new packaging designs are revealed to the market in January 2021.
Uburyo bw'Imikorere: The intended users' point-of-view is primarily to be able to extract the product information with clarity without being overwhelmed by the amount of information. The packaging design has been intently designed with the information hierarchy, content reading experience and visual design strategically considered.

The amount of information to be showcased has been stringently scrutinised with careful usage of layout, font type and iconography to promote readability.
Abagize Itsinda: Creative Director : Jimmy Chew
Designer : Jimmy Chew
Abafotoye: Image #1-4 : Photographer Antelope Studios, 2021.
Image #5 : Photographer Sogurt, 2021.