Daejeon Bruce Rice Cake Redesign Igikorwa Nyamukuru: Ipaki y'Igitumbwe cy'Umuceri na Choulsoon Park

Umushinga Daejeon Bruce Rice Cake Redesign Igikorwa Nyamukuru: Ipaki y'Igitumbwe cy'Umuceri wa Choulsoon Park ni uwatsinze igihembo cyubahwa cyane 2021 Igihembo cya A' Design Award cya Buronze mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

BuronzeIpaki· 2021

Daejeon Bruce Rice Cake Redesign Igikorwa Nyamukuru: Ipaki y'Igitumbwe cy'Umuceri

na Choulsoon Park

Umukiriya: Soongraphic

Uwatsinze Igihembo cya A' Design Award cya Buronze mu Cyiciro cya Ipaki

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #120168

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Daejeon Bruce Rice Cake Redesign Igikorwa Nyamukuru: Ipaki y'Igitumbwe cy'Umuceri

Umwandiko w'Igitabo: Daejeon Bruce Rice Cake Redesign ni igishushanyo cy'ipaki y'igicuruzwa cy'igitumbwe cy'umuceri gicuruzwa n'isosiyete y'ibinyobwa n'ibiryo byoroshye mu karere ka Daejeon. Amashusho y'ahantu icyenda h'ingenzi h'ibimenyetso bya Daejeon yacapwe ku ipaki, bityo abaguzi bakabona amakuru y'ubukerarugendo bw'aho hantu hamwe n'igicuruzwa. Ubu bwoko bugabanyijemo ibice bitatu ukurikije uburyohe, kandi buri gice gikoresha ibara kamere ry'ikigize ingenzi mu gutanga ibimenyetso by'uburyohe. Amazina y'ibicuruzwa agaragara mu Gikorea no mu Cyongereza. Impapuro zikomeye ni zo zikoreshwa, bityo ipaki ishobora guhagarara cyangwa kuryama itaryamye kandi ntisenyuka byoroshye.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Buronze

Daejeon Bruce Rice Cake Redesign Igikorwa Nyamukuru: Ipaki y'Igitumbwe cy'Umuceri ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Daejeon Bruce Rice Cake Redesign Igikorwa Nyamukuru: Ipaki y'Igitumbwe cy'Umuceri biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Daejeon Bruce Rice Cake Redesign Igikorwa Nyamukuru: Ipaki y'Igitumbwe cy'Umuceri ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: 2019-2021 is the year of visiting Daejeon. In order to revitalize the Daejeon tourism culture, Daejeon's nine major landmark graphics were applied to the package of Sungsimdang, a leading confectionery company in Daejeon. Visitors and buyers of Sungsimdang can obtain information on various tourism cultures in Daejeon at the same time as purchasing products, and it will be effective marketing when exporting products in the future.
Ibipimo n'Ipaki: Outer packing 234mm*120mm, inner packing 80mm*125mm, information paper 85mm*125mm
Ibibazo Fatizo: Illustration, Graphic, Design, Package
Ikoranabuhanga ryo Guteza Imbere: The designer decided that the Daejeon Bruce Mochi packaging should convey honest products and brand image while conveying information about local attractions.
To this end, each series was divided into three series according to taste, and each series was designed by linking the brand and local story.
This allows you to experience a variety of products, as well as convey visual information to consumers who have purchased the product.
You can also use thick paper to stand or lay it down. And it is not easily damaged.
Ikibazo cy'Ishusho: The student designer alone conducted market research from planning to final design results. We have invested a lot of time in surveys to get our marketing results, and we have done several tests on the material of the paper and the structure of the package so that we can install or place the package later.
Ubushakashatsi: We divided into two categories: Daejeon local residents and all citizens (including foreigners), and conducted a questionnaire on the brand of the product to be designed and a questionnaire on the degree of understanding of landmarks in the Daejeon area.
As a result, the experience with the product brand “Sungsimdang” was high, but the experience with landmarks in the Daejeon area was somewhat insufficient. Therefore, it was determined that if the local landmark was promoted through the influential company “Sungsimdang” in the region, it would be a good marketing for both the company and the Daejeon area.
Ibyatumye Habaho: There are various cultural assets and attractions in Daejeon, but it is a pity that many people do not know well and most foreigners only know Seoul. Therefore, we considered the necessary methods to effectively activate local tourism through influential companies in the Daejeon region.
Igihe cy'Umushinga: The project started in March 2020 and was completed in November 2020 and has been exhibited at the Hanbat National University Moglyeon Gallery.
Uburyo bw'Imikorere: The designer selected the color flow of each of the three series as the original color of the material, so that consumers can easily grasp the taste of the product they want to purchase. Also, in consideration of various consumers, English and Korean were applied to each product name in addition to colors.
Abagize Itsinda: Individual