Organic Ikirango cya Divayi by Ximena Ureta

Organic Ikirango cya Divayi by Ximena Ureta is a highly esteemed winner of the very prestigious 2021 Igihembo cya A' Design Award cya Zahabu in Igishushanyo cy'Ipaki Competition Category.

ZahabuIpaki· 2021

Organic Ikirango cya Divayi

by Ximena Ureta

Client: MontGras

Igihembo cya A' Design Award cya Zahabu Winner in Ipaki Category

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Colors

The Design

About Organic Ikirango cya Divayi

Organic ni igishushanyo cy'ikirango cya divayi cyakozwe ku ikirango cya divayi cyemejwe nk'ikirimo ibikomoka ku bimera gusa kandi kidakoresha ibikomoka ku nyamaswa. Iki kirango cyahumekewe n'urusobe rw'ibinyabuzima rwifasha ubwarwo rw'imirima y'imizabibu ihingwa nta miti cyangwa ibicuruzwa bikozwe mu buryo bw'ubukorano. Ubwo buringanire bwa kamere burinda imizabibu udukoko n'indwara kandi bugafasha ubuzima bw'imizabibu. Iki kirango gicapwa ku mpapuro zemejwe zongeye gukoreshwa mu mabara ane yihariye, hakoreshejwe icapiro rya offset ya digitale hamwe na nyuma yo kurangiza hakoreshejwe uburyo bwa silkscreen ndetse na varinishi irinda. Imisozo icapwe isimbura icapiro rya metali, bityo impapuro zometsweho metali ziririndwa.

The Recognition

About the Igihembo cya A' Design Award cya Zahabu

Organic Ikirango cya Divayi ni uwegukanye Igihembo cya A' Design Award cya Zahabu, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo biri ku rwego rwa mbere, bitangaje kandi by'indashyikirwa. Abegukanye Zahabu ni ibihangano birimo udushya twinshi, bifite icyerekezo kandi bimurika, bigaragaza impano, ubwenge n'ubuhanga bw'ababihanze. Organic Ikirango cya Divayi biteganyijwe ko izaba igihangano gishimwa cyane, gishyiraho imigendekere mishya kandi gitanga agaciro katigeze kaboneka. Iki gishushanyo cyegukanye Zahabu ni umushinga utangaje kandi wubahwa ugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Organic Ikirango cya Divayi itera ibyifuzo bikomeye, ikangura ishyaka, ishishikariza guhanga kandi igatwara imitima yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: MontGras Organic declares the principles of the Gras Family, a socially responsible family. All MontGras wines will be totally summer wines from 2020. This line reflects handcraft and its dedication in the production processes, fundamental pillars of this brand.
The Sauvignon Blanc and Pinot Noir correspond to D.O. Mulchen, Bío-Bío Valley, one of the southernmost wine-producing regions in Chile.
Dimensions & Packaging: Burgundy Label Dimension: 105x114 mm. Taper of 2 mm per side.
Burgundy Label Size: 105x90 mm.
Tags: Wine label, packaging, design, MontGras, Ximena Ureta, Organic, Chilean wine.
Production Technology: Printed on State 100 paper (89 grs / m2), in 4 special colors, in Digital Offset with silkscreen finishes and protective varnish.
Design Challenge: MontGras has developed a new brand architecture and positioning and, consequently, the need has arisen to create a new portfolio that is more attractive, relevant and innovative, as well as able to communicate the new positioning sought by the company, which was called as "Boldly Attractive", this has been our challenge, to live up to the requirements.
Research: We investigated how to create a product whose materials and manufacturing would be environmentally friendly. With a lightweight bottle and label printed on 100% recycled paper, with FSC certification, avoiding the use of metallised foils. A simulation of printed reliefs was made to avoid metallic stamping.
Inspiration: Organic, Naturally Crafted, is inspired by the self-sustaining ecosystem created in organic vineyards, without the use of chemicals and synthetics. This ecosystem, generated in the vineyard, is fundamental to achieve a natural balance that protects the vineyards from pests and diseases. That is why we highlight the natural ecosystem that lives within organic vineyards, as they are responsible for the health and fertilization of the grapes. This is a certified organic and vegan wine brand.
Project Duration: This project started in June 2020 in Santiago, Chile and ended in January 2021.
Operation Flow: MontGras Organic consumer is very widely spread, both domestically and internationally, in key markets such as Korea, China, USA, Chile, Canada, Denmark, Brazil, Japan and UK.
Team Members: Art Direction and Design: Ximena Ureta. Graphic Design: Dante Curin. Production: Juan Rojas. MontGras Corporate Image: Ximena Ureta. Illustrations: Benjamin Diéguez. Label Printing: Artica Impresores. Screw cap: Amcor. Capsule: Torrens.
Image Credits: Image #1: Estudio Navarro, Image #2: Estudio Navarro, Image #3: Estudio Navarro, Image #4: Estudio Navarro, Image #5: Jorge Brantmayer