Solemici Packaging Primary Function: Ipfunyika ry'Ibicuruzwa by'Inyama by Dmitry Kultygin

Solemici Packaging Primary Function: Ipfunyika ry'Ibicuruzwa by'Inyama by Dmitry Kultygin is a highly esteemed winner of the very prestigious 2021 Igihembo cya A' Design Award cya Ifeza in Igishushanyo cy'Ipaki Competition Category.

IfezaIpaki· 2021

Solemici Packaging Primary Function: Ipfunyika ry'Ibicuruzwa by'Inyama

by Dmitry Kultygin

Client: Dmitry Kultygin

Igihembo cya A' Design Award cya Ifeza Winner in Ipaki Category

24,278

Verified Award Winner

Verify Award Status for #120913

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Solemici Packaging Primary Function: Ipfunyika ry'Ibicuruzwa by'Inyama

Solemici ni igishushanyo cy'ipfunyika ry'ibiryo byiza by'Ubutaliyani nka salami na prosciutto. Iki gishushanyo kigereranya uburyohe bw'iki gicuruzwa n'ibihangano bikomeye by'ubuhanzi bwo mu gihe cya Renaissance. Ipfunyika ry'ingenzi ni akato ka plastiki gasize umutako w'amabuye ya marble. Umutwe w'impapuro ukorwa hakoreshejwe icapiro rya offset n'igishushanyo cy'ifeza ya zahabu, bishimangira imiterere yo hejuru y'iki gicuruzwa. Akato gafite uburebure bwa milimetero 225 n'ubugari bwa milimetero 123. Amabara akayangana n'ibisobanuro binyuranye bituma iki gicuruzwa kigaragara neza ku murongo w'iduka. Iki gishushanyo kigaragaza kandi icyubahiro ku buryo gakondo bwo gukora.

The Recognition

About the Igihembo cya A' Design Award cya Ifeza

Solemici Packaging Primary Function: Ipfunyika ry'Ibicuruzwa by'Inyama ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Solemici Packaging Primary Function: Ipfunyika ry'Ibicuruzwa by'Inyama biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Solemici Packaging Primary Function: Ipfunyika ry'Ibicuruzwa by'Inyama ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The unique design emphasizes the attentive attitude of the manufacturer to the product and respect for the traditions of production. Bright packaging and contrasting details distinguish the product on the shelf among competitors. The use of gold foil stamping enhances the premium character of the product. All this makes the product more attractive to consumers and helps them make a purchase decision faster.
Dimensions & Packaging: Plastic tray size: height - 225 mm, width - 123 mm. Paper header size: height - 110 mm, width - 128 mm.
Tags: Salame, Meat Delicacies, Renaissance, Italy, Packaging, Branding
Production Technology: The main packaging is a plastic tray with marble texture printing. The paper header is printed using offset printing and gold foil stamping.
Design Challenge: The packaging was supposed to convey the quality and reliability of the brand, inspire consumers to buy. First of all, it was necessary to find effective design elements that would speak about the taste and quality of the product, emphasize the attentive attitude of the manufacturer to the traditions of production. And the packaging had to be harmonious, clear and not overloaded with information. The second task was to create an emotional image that would attract the target audience and distinguish the packaging from the competitors.
Research: The main task in the development of the design was to find a metaphor that is understandable to the consumer. The comparison of meat delicacies with masterpieces of Renaissance art allowed us to show the superiority of the product over its competitors and to emphasize the rich traditions of Italy in the production of salami, prosciutto and other delicacies.
Inspiration: Italy has made a huge contribution to world culture. During the Renaissance, the greatest masterpieces were created by such masters as Michelangelo, Bernini and many others. The Italians turn everything into art. Even meat delicacies are a masterpiece to be delighted — delighted for their taste.
Project Duration: The project started in December 2020 in Moscow
Operation Flow: Interaction with the end customer takes place on the store shelf. An interesting metaphor of comparing the taste of meat delicacies with masterpieces of art allows the consumer to make the right choice.
Team Members: Designer: Dmitry Kultygin
3D visualization: Pavel Gubin