Rikchari Gupfundikira Ikawa na Planetario

Umushinga Rikchari Gupfundikira Ikawa wa Planetario ni uwatsinze igihembo cyubahwa cyane 2021 Igihembo cya A' Design Award cy'icyuma mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

IcyumaIpaki· 2021

Rikchari Gupfundikira Ikawa

na Planetario

Umukiriya: Rikchari Packaging by Planetario

Uwatsinze Igihembo cya A' Design Award cy'icyuma mu Cyiciro cya Ipaki

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #121161

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Rikchari Gupfundikira Ikawa

Rikchari ni igitekerezo cyo gupfundikira ikoranye n'ikirango cy'ikawa cyo muri Peru gishingiye ku iterambere rirambye n'inshingano mu mibanire y'abaturage. Izina Rikchari risobanura "kubyuka" mu rurimi rw'Ikichwa, kandi inyuguti C igizwe n'igishushanyo cyerekana igishishwa cy'ikawa n'ijisho icyarimwe. Gupfundikira gukurikije uburyo ikirango cyaremwemo, gikoresha uburyo bwo kwandika bushingiye ku mishushanyo y'imbonankubone yagaragazwaga n'ubwami bwa Inca bwo muri Peru, buzwi nka Tocapu. Ikawa iterwa i Chirinos, mu majyaruguru ya Peru, ku burebure bwa metero 1700 uvuye ku nyanja. Igitekerezo kigaragaza ikawa nk'igicuruzwa kamere gifite intego yo gufasha abaturage.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cy'icyuma

Rikchari Gupfundikira Ikawa ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Rikchari Gupfundikira Ikawa biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Rikchari Gupfundikira Ikawa yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Rikchari is a socially responsible coffee brand that stands for sustainability, with a strong smell, precise acidity and a delicious flavor. It was created in Chirinos, in the province of San Ignacio, in the north of Peru, growing at 1700 meters above sea level, the perfect height for Arabica coffee. The new branding and packaging reflect their values: conscience, quality, humanity and commitment. They wanted to maintained the quality and essence of the coffee when it reaches the final consumer.
Ibipimo n'Ipaki: Dimension: 160 mm x 240 mm / Weight: 250 grams
Ibibazo Fatizo: design, coffee, coffee design, packaging, coffee packaging, peruvian designs, latin america, peru, peruvian coffee
Ikoranabuhanga ryo Guteza Imbere: This design was done digitally with Adobe programs. Physical proofing was also done to check details.
Ikibazo cy'Ishusho: As a new product, the previous packaging did not fully represent its purpose as a brand, which caused it to communicate a generic aspect that failed to stand out from its competition in the sector.

Rikchari is a brand with purpose, created by two women who care about making the highest quality coffee for their customers, seeking to give value to coffee from Peru and Cajamarca around the country, as well as leaving Peru up high. It is intended that the brand competes as an organic product full of passion, dedication and with a social purpose, so it was necessary to present this in the packaging design.
Ubushakashatsi: The project seeks to tell the world that Peru has one of the best areas for growing coffee. Rikchari grows on a farm in Cajamarca, which began producing coffee more than 50 years ago, following in the footsteps of an export coffee tradition.

The brand seeks to provide a product that can raise the established standards, to provide work and generate income for several families in the community and to solve different social projects in the town. All this process is strongly related to the brand's values: conscience, humanity, commitment and quality.
Ibyatumye Habaho: The brand name, Rikchari, means WAKE UP in Quechua, so we worked with the letter C to represent a silhouette that resembles a coffee bean and an eye. The packaging followed the idea of the logo design, which has a typographic construction that resembles the geometric shapes made in the Inca empire of Peru, known as Tocapu. This design reflects a quality product, made with passion and at the same time a product that reflects its human, social and organic side.
Igihe cy'Umushinga: The project began at the end of 2019 in Lima, Peru and was completed in June 2020. The printing of the product began in September 2020.
Abagize Itsinda: Creative Director: Pedro Alayza Maccera
Account Director: Eddy Alarcón Herrera
Account Coordinator: Sandra Benavente Velando
Art Director: Kevin Huarac Romero
Graphic Designer: Renato Romero Saenz