Yashang Hing Tau Ball Primary Function: Ipaki y'Ibiribwa by Mars Team is a highly esteemed winner of the very prestigious 2021 Igihembo cya A' Design Award cya Ifeza in Igishushanyo cy'Ipaki Competition Category.
IfezaIpaki· 2021
Yashang Hing Tau Ball Primary Function: Ipaki y'Ibiribwa
by Mars Team
Client: Shenzhen Baixinglong Creative Packaging Co., Ltd
Igihembo cya A' Design Award cya Ifeza Winner in Ipaki Category
Verified Award Winner
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About Yashang Hing Tau Ball Primary Function: Ipaki y'Ibiribwa
Yashang Hing Tau Ball ni igishushanyo cy'ipaki y'ibicuruzwa by'uduperi tw'inyama. Amashusho ashingiye ku bikoresho fatizo by'ibiribwa biri imbere. Amashusho y'inyamaswa ateguwe nk'amashusho y'ubuhanzi bwa none, kandi buri bwoko bw'ibikoresho fatizo bugaragazwa n'ibara ritandukanye. Ihujuriro rikomeye ry'amabara ritanga ingaruka igaragara ku bibaho by'ubucuruzi. Iki gishushanyo kandi cyerekeza ku migenzo gakondo y'imigisha yo mu karere ka Chaoshan mu Bushinwa, kandi ibahasha itukura ishyirwa hirya no hino ku gicuruzwa. Hakoreshejwe icapa ku mpapuro, plastiki yemewe mu biribwa n'umukanda w'ihariri. Ipaki ifite ubunini bwa milimetero 260 kuri 150 kuri 260.
The Recognition
About the Igihembo cya A' Design Award cya Ifeza
Yashang Hing Tau Ball Primary Function: Ipaki y'Ibiribwa ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Yashang Hing Tau Ball Primary Function: Ipaki y'Ibiribwa biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Yashang Hing Tau Ball Primary Function: Ipaki y'Ibiribwa ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The meatball packaging is designed creatively based on the raw materials of the product. The layout combines them in the form of modern graphics. The various types of raw materials are distinguished by color contrast. Reflect the sense of modern fashion at the same time increase the interesting expression of the product, and the strong contrast of colors in the shelf display terminal will have a good sense of visual impact.
- Dimensions & Packaging
- 260mmx150mmx260mm, which is suitable for the size of consumers under such specifications, provides better consumption experience for consumers.
- Tags
- Meatball, graphic composition, color composition, animal image
- Production Technology
- Application of paper printing, food grade plastic, silk belt
- Design Challenge
- In this project, the most difficult thing is how to combine a variety of animal images into a package with the characteristics of Chaoshan region in China, while the packaging presentation should have a sense of modern fashion. Finally, through reading books and referring to a large number of design pictures, I found that modern graphic composition and color composition can well integrate these points. Finally, I began to design in this way.
- Inspiration
- Inspired by the combination of animal graphics and color composition, the design of this package integrates the traditional customs of Chaoshan area in China that like auspicious things. Meanwhile, the design of the red envelope around the product is also designed to have a better sense of experience with consumers.
- Project Duration
- The project started in September 2020 in Shenzhen, completed in October 2020 in Shenzhen, and went on sale in the market in December 2020
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