Luzhou Laojiao 1915 Imifuka y'Icupa ry'Inzoga by Haijun Shen

Luzhou Laojiao 1915 Imifuka y'Icupa ry'Inzoga by Haijun Shen is a highly esteemed winner of the very prestigious 2021 Igihembo cya A' Design Award cya Ifeza in Igishushanyo cy'Ipaki Competition Category.

IfezaIpaki· 2021

Luzhou Laojiao 1915 Imifuka y'Icupa ry'Inzoga

by Haijun Shen

Client: DIGA Creative design

Igihembo cya A' Design Award cya Ifeza Winner in Ipaki Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Luzhou Laojiao 1915 Imifuka y'Icupa ry'Inzoga

Luzhou Laojiao 1915 ni imifuka y'inzoga y'ikirayi (baijiu) yo mu Bushinwa. Icupa gifite ishusho y'ubwato bugendera ku mazi, kandi ibimenyetso bigaragara byakuwe mu ikarita ya Jiangyang yo muri Luzhou. Uburyo bugoramye bwerekana amazi atemba imbere kandi butanga imbaraga zoroshye mu kiganza. Icupa gikozwe muri ikirahure gifite ibara ryaterwe hamwe n'ikimenyetso cy'ikirango cyashyizweho. Agasanduku kanoze hakoreshejwe umuringa, guhindura ibimenyetso biboneka neza (embossing) n'ikimenyetso cy'ikirango cyashyizweho. Imifuka ipima milimetero 58 kuri 158 kuri 350. Intego ni ishusho yoroshye kandi y'ubunini bushimishije ku banywi bafite hagati y'imyaka 30 na 40, hamwe n'imyumvire igezweho y'urwego rwo hejuru ibungabunga imico gakondo.

The Recognition

About the Igihembo cya A' Design Award cya Ifeza

Luzhou Laojiao 1915 Imifuka y'Icupa ry'Inzoga ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Luzhou Laojiao 1915 Imifuka y'Icupa ry'Inzoga biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Luzhou Laojiao 1915 Imifuka y'Icupa ry'Inzoga ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Luzhou Laojiao introduced a new product, ChineseBaijiu, which not only declares its brand value, but also develops a kind of light and luxurious ChineseBaijiu suitable for people aged 30 to 40 in the traditional old market.
Dimensions & Packaging: 58mm×158mm×350mm
Tags: Jiangyang map，Luxury ChineseBaijiu，sailboat
Production Technology: Box: affixed brand, bronzing, embossing, bottle: glass bottle, spray color, affixed brand
Design Challenge: To express the feeling of modern high-end without losing the flavor of traditional LU ZHOU LAO JIAO CO., LTD company. Limited company, we must strike a balance. Due to the narrow line of the bottle mouth, the final process realization needs a lot of communication with the factory.
Research: Excavate the regional resources features of Luzhou where the brand is located, excavate the bottle-shaped features of each product stage of the brand, design the development trend of expression techniques, and investigate the aesthetic tendency of middle-aged people today. Through reading documents, investigation reports and on-the-spot investigation, the preparatory work for the above-mentioned preliminary design work has been completed
Inspiration: The bottle is shaped like a sailing boat, and the visual symbols are modernly refined from Luzhou Laojiao Jiangyang map. The logo of the sailing boat implies the new route of Luzhou Laojiao, riding the wind and waves; the graceful arc of the overall bottle shape is due to the flowing wine body of Luzhou Laojiao. Overall it gives people brisk, comfortable and vitality .
Project Duration: The project was launched in Shenzhen in May 2020 and is expected to be completed in May 2021
Operation Flow: Different bottle design can stand out from the crowd. The treatment of radian is not only beautiful, but also provides consumers with a comfortable hand feeling
Team Members: Haijun Shen
manling Lin