Yoyic Huojunpaopao Igikoresho cy'Ifunika ry'Icupa ry'Ibinyobwa by Tingting Wang is a highly esteemed winner of the very prestigious 2021 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Ipaki Competition Category.
BuronzeIpaki· 2021
Yoyic Huojunpaopao Igikoresho cy'Ifunika ry'Icupa ry'Ibinyobwa
Client: High-tech MengNiu Dairy (Beijing)CO.,LTD
Igihembo cya A' Design Award cya Buronze Winner in Ipaki Category
Verified Award Winner
Verify Award Status for #121519The Design
About Yoyic Huojunpaopao Igikoresho cy'Ifunika ry'Icupa ry'Ibinyobwa
Yoyic Huojunpaopao ni ifunika ry'icupa ryateguwe ku bw'icyokunywa gitembera cyunda kirimo probiyotike zizima. Icyo kinyobwa gihuza bagiteri za lactic acid zitembera hamwe na probiyotike zizima, isukari nke kandi nta buta. Icupa rikorwa muri PET yagaragara neza kugira ngo ryigane ubwiza bw'ikirahure, rifite imiterere yoroheje kandi yagufi, ryemera ubushobozi bwa mililitiro 388. Itiketi ikoresha inyuguti nkuru z'ikinyabwenge cy'Ubushinwa n'amashusho y'utubbulo kugira ngo yerekane imbaraga. Igishushanyo kigamije kugaragaza uburyohe n'ubuzima bwiza icyarimwe. Icupa rigurishwa mu maduka magufi mu buryo bw'ubukonje bukomeje kugira ngo probiyotike zigumane zizima.
The Recognition
About the Igihembo cya A' Design Award cya Buronze
Yoyic Huojunpaopao Igikoresho cy'Ifunika ry'Icupa ry'Ibinyobwa ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Yoyic Huojunpaopao Igikoresho cy'Ifunika ry'Icupa ry'Ibinyobwa biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Yoyic Huojunpaopao Igikoresho cy'Ifunika ry'Icupa ry'Ibinyobwa ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Sparkling drinks are trending in China, while there are very limited types of probiotic sparkling drinks. To take probiotic sparkling drinks to the next level, we have designed a brand-new product - huojunpaopao. As its name highlights, this drink contains live probiotics. The combination of sparkling lactic acid bacteria and live probiotics with low sugar and zero fat, making it uplifting and refreshing. Huojunpaopao also represents the brand yoyic, forming an iconic brand image.
- Dimensions & Packaging
- 388ml, PET bottle, Clear Color, Diam (max.) 64mm x Height 216 mm. We used high transparent PET materials to achieve the texture of glass.
- Tags
- yoyic, sparkling lactic acid bacteria, live probiotics, PET, Packaging Design, Bottle Design, Graphic Design
- Production Technology
- Yoyic huojunpaopao is the world's first live probiotic sparkling drink. Besides, in order to maintain the activity of the preferred Danish high-live probiotics in the product, we selected cold chain transportation and storage.
- Design Challenge
- This is a new unique product, that combines the properties of the traditional probiotic drinks with the exciting bubbling feeling of sparkling drinks. Our main challenge was to transmit the healthiness and the digestive benefits of the live probiotics using a bold and refreshing language that could gave a frizzy twist to the design.
- Research
- Our goal was to satisfy the new need of the consumer for an unconventional product that was healthy and exciting at the same time. Our target are all those people who seek for new exciting experiences, who love to try new things and want to live life at its fullest but never forgetting to pay attention to healthiness and quality. Our product was born to satisfy these needs, not only from a functional point of view, but also emotionally with our packaging design.
- Inspiration
- We wanted to convey "the coexistence of tasty and healthy". The shape is light and elegant, aesthetically in line with our young target's pursuit of healthiness. The label is designed with light and vitality as drivers. The bold character in Chinese calligraphic design and is reminiscent of exciting moments. The bubbles let's you experience the brisk vitality of "live probiotic bubble drinks" which together with the feature "full of sparklingness" are made into a visual representation.
- Project Duration
- The project started in February 2020 and ended in March 2021. Bottle sample production in Sidel Shanghai.
- Operation Flow
- HUOJUNPAOPAO are sold mainly in convenience stores in cold chain. The advanced technology and production equipment can ensure.
- Patents
- Copyrights belong to China Mengniu Dairy Co.,Ltd, 2020
- Team Members
- Lei Jiang, Jian Sun, Jun Yang, Jing Liang, Yong Zhang, Tingting Wang, Hua Xie, Xiaoyan Wang, Chengjie Ding, Chang Liu, Yincheng Liu
- Image Credits
- .
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