Umushinga BD's Hype Tribe Igishushanyo cy'Imbere mu Biro wa DB and B Pte Ltd ni uwatsinze igihembo cyubahwa cyane 2021 Igihembo cya A' Design Award cya Zahabu mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Imbere y'Inyubako.
ZahabuImbere y'Inyubako· 2021
BD's Hype Tribe Igishushanyo cy'Imbere mu Biro
Umukiriya: DB and B Pte Ltd
Uwatsinze Igihembo cya A' Design Award cya Zahabu mu Cyiciro cya Imbere y'Inyubako
Uwatsinze Igihembo Yemejwe
Emeza Uko Igihembo Gihagaze ku #122119Imigereranyo
Ibyerekeye BD's Hype Tribe Igishushanyo cy'Imbere mu Biro
Hype Tribe ya BD ni igishushanyo cy'imbere mu biro giherereye ku magorofa abiri y'inyubako iri i Singapore. Iki gishushanyo gihuza amashami menshi y'ubucuruzi mu mwanya umwe uhuriweho n'umuryango. Ahakirwa abashyitsi, uduce two gukorera hamwe tw'ikawa n'uduce tw'akazi bihujwe n'urugendo rw'amaso rukomeza. Agace kamwe k'ikawa gashingiye ku bitekerezo by'ahantu ho hanze kandi gatanga ibidukikije bituje kandi biryoheye. Utubaho twamanitswe tugabanya urusaku dutuma haba imyumvire y'ubwisanzure hejuru y'uwo mwanya. Ibiti n'ibimera by'icyatsi byahujwe kugira ngo bizane ibintu bya kamere imbere mu nzu. Uburyo bwo gusangira ameza bufasha gukoresha neza ubuso bw'igorofa.
Ishimwe
Ibyerekeye Igihembo cya A' Design Award cya Zahabu
BD's Hype Tribe Igishushanyo cy'Imbere mu Biro ni uwegukanye Igihembo cya A' Design Award cya Zahabu, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo biri ku rwego rwa mbere, bitangaje kandi by'indashyikirwa. Abegukanye Zahabu ni ibihangano birimo udushya twinshi, bifite icyerekezo kandi bimurika, bigaragaza impano, ubwenge n'ubuhanga bw'ababihanze. BD's Hype Tribe Igishushanyo cy'Imbere mu Biro biteganyijwe ko izaba igihangano gishimwa cyane, gishyiraho imigendekere mishya kandi gitanga agaciro katigeze kaboneka. Iki gishushanyo cyegukanye Zahabu ni umushinga utangaje kandi wubahwa ugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. BD's Hype Tribe Igishushanyo cy'Imbere mu Biro itera ibyifuzo bikomeye, ikangura ishyaka, ishishikariza guhanga kandi igatwara imitima yacu.
Inyuma y'Imigereranyo
Dosiye y'Itangazamakuru
Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.
- Ibintu Bidasanzwe
- A strong visual and immersive design that fuels different experiences throughout this space. From the inspiration of an Alfresco cafe that offers an ambient and cozy environment with the lingering aroma of freshly-brewed coffee to the dynamism created by the suspended acoustic panels which emulates robust flow or current. Interplay of wood and green elements that enforces biophilia inspirations.
- Ibibazo Fatizo
- Collaboration, Visual Journeys, Innovative, Tribe, Biophilic, Experiential, Thematic
- Ikibazo cy'Ishusho
- Being on a large floorplate on two separate levels, the design team focused on binding the various journeys that connected the various spaces from the main reception area to the co-working café areas and also ensuring ‘neighbourhooding’ zoning being applied at the work zones. All these spaces are designed towards supporting seamless collaboration and driving innovative spirit.
- Ubushakashatsi
- The results of an earlier workplace study suggested that BD opt for an efficient desk sharing approach. The design team adopted this recommendation and proceeded with further development of the overall space planning and design development for BD. Serving as a regional headquarters for multiple business units, DB&B’s design team conducted numerous exploratory workshops with key stakeholders to fully understand the employee requirements such as meeting, training, storage and filing amongst others.
Once data collection is completed, the space planning began. With BD occupying levels 7 and 8 at The Strategy, it was imperative to render full vision of the proposed stacking plan and zoning to BD to clearly show department adjacencies and ultimately, mapping the various experiential journeys. - Ibyatumye Habaho
- Inspired by Becton Dickinson’s (‘BD’) consolidation exercise of key business units into one single floorplate, we knew we wanted to enable a blended community space, for the various tribes of BD to come together, unite and promote cohesions with one common language. This common language was articulated with a strong design language that formed the narrative for the different experiential journeys within the space.
- Igihe cy'Umushinga
- The project started in September 2019, and was completed in March 2020 at 2 International Business Park Road, The Strategy, Singapore.
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