OHO Lentil Chips Igikoresho cy'Ipaki ya Chips by Bold Brands

OHO Lentil Chips Igikoresho cy'Ipaki ya Chips by Bold Brands is a highly esteemed winner of the very prestigious 2021 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Ipaki Competition Category.

BuronzeIpaki· 2021

OHO Lentil Chips Igikoresho cy'Ipaki ya Chips

by Bold Brands

Client: Bold Brands

Igihembo cya A' Design Award cya Buronze Winner in Ipaki Category

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Colors

The Design

About OHO Lentil Chips Igikoresho cy'Ipaki ya Chips

Ipaki ya OHO Lentil Chips ni umwimerere w'ipaki y'ibyokurya bikozwe mu mbuto z'amashaza. Isashe ifite ingano ya 190 x 250 x 50 mm kandi ishushanywa kuri polypropylene ukoresheje uburyo bwa flexography hamwe na vernis ihuza n'impapuro. Ibara rya kraft paper mu mbuga rusange risimbura amabara ahishije akunze kuboneka muri iyi nzego y'ibyokurya, rikaba ritanga isura kamere. Ibishushanyo by'amashusho bishushanyije byongera imico y'imikino, mu gihe uburyohe bugaragazwa binyuze mu mashusho y'amafoto y'ubuziranenge buhanitse. Guhuza ibi byose bituma icyicaro cy'iki gikorwa kigaragara ku buryo bworoshye kwibuka, kandi kikagaragazwa nk'uburyo bwiza kandi bushimishije ku buzima bw'abakoresha.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

OHO Lentil Chips Igikoresho cy'Ipaki ya Chips ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. OHO Lentil Chips Igikoresho cy'Ipaki ya Chips biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. OHO Lentil Chips Igikoresho cy'Ipaki ya Chips ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Main idea of this packaging design is presenting a product as healthier and yet funky alternative to an ordinary snack. Kraft paper background stands out from the crowds of bright and intense colour snack packagings and gives it a touch of natural feel. Illustrated graphic elements gives it more life and connection with a customer and in contrast with that flavouring is communicated through high quality photo images. Combination of these three different design elements makes this product distinguishable, attractive to typical customer of such appetisers and gives it perceptible feel of naturalness.
Dimensions & Packaging: 190 x 250 x 50 mm snacks bag printed on popypropylene.
Tags: Chips packaging, Lentil Chips, Chips Packaging Design, Oho Lentil Chips
Production Technology: Flexograhy with paper touch varnish.
Design Challenge: It is no secret that snacks category is dominated by vibrant intensive colour packagings. Our task was to create packaging that would communicate healthier choice but with the same taste properties, attracting attention not by the colour intensity but with the playful elements and subtle taste indicating illustrations.
Research: Determining the target audience and to make appealing product packaging for that specific audience was of supreme importance. As well as understanding what graphic elements helps consumer to recognize this product as a helthier snacking option at the same time considering what graphic components are easthetically pleasing and provoke a buying decision in the first place.
Inspiration: OHO - Lentil chips, healthier snack alternative introduced to lithuanian market by one of the historic local snacks producers. Its a symbol of more natural and healthy snacking. That gave an aspiration to create smooth pastel colour packaging with craft paper texture elements. It was decided to make it playful and attractive to a younger audiences because it is the main target audience of this particular brand.
Project Duration: This project started in January 2020 February and finished 2020 May.
Operation Flow: Product is packed in standard bag. It was certainly dictated by consumer habits and convenience. As a matter of fact manufacturer was limited by by packing hardware as well. Task was to create graphical impact rather than select unusual packaging medium.
Team Members: Creative Director: Motiejus Gaigalas
Head Of Design: Vytenis Petrusevicius
Graphic Design: Sandra Ramoskaite, Vytenis Petrusevicius
Image Credits: Visuals: Sandra Ramoskaite