Baltija Chocolate Collection Primary Function: Ipfundikizo ry'Ibinyampeke by'Isukari by Bold Brands is a highly esteemed winner of the very prestigious 2021 Igihembo cya A' Design Award cya Ifeza in Igishushanyo cy'Ipaki Competition Category.
IfezaIpaki· 2021
Baltija Chocolate Collection Primary Function: Ipfundikizo ry'Ibinyampeke by'Isukari
by Bold Brands
Client: Bold Brands
Igihembo cya A' Design Award cya Ifeza Winner in Ipaki Category
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- Verified Award Winner
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The Design
About Baltija Chocolate Collection Primary Function: Ipfundikizo ry'Ibinyampeke by'Isukari
Baltija ni urukurikirane rw'ipfundikizo ry'itsinda rya shokora igurishwa mu karere ka Baltique. Izina rikomoka ku ijambo ry'Ikinyalituwaniya risobanura Inyanja ya Baltique, ryahumekeye igishushanyo. Umuriro w'inyanja n'ishusho y'inyanja bishushanyijwe mu buryo bwa kera bwa Victoria, hamwe n'imiterere ifite amaraso agaragaza ukugenda kw'amazi. Nta bimenyetso by'igihugu bikoreshwa, ku buryo ipfundikizo rihagararira akarere kose aho kuba igihugu kimwe. Umukara w'ubururu wijimye ushira icyatsi kibisi wongera imiterere itunganye. Amasanduku n'amabahasha bikorwa mu mpapuro, bicapwe hakoreshejwe offset, kandi birangizwa n'ivarinishi idatatse hamwe n'ibisobanuro by'ifoyile y'umuringa.
The Recognition
About the Igihembo cya A' Design Award cya Ifeza
Baltija Chocolate Collection Primary Function: Ipfundikizo ry'Ibinyampeke by'Isukari ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Baltija Chocolate Collection Primary Function: Ipfundikizo ry'Ibinyampeke by'Isukari biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Baltija Chocolate Collection Primary Function: Ipfundikizo ry'Ibinyampeke by'Isukari ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- All countries that are bound to baltic sea are unique in their own way. That is why no specific graphic elements were used that would indicate on country or another. Design was thought to be as timeless as possible so classic victorian style illustration were created. This style is full of wavy and dynamic forms that resembles sea movement and volatility. Background contains unique sea scenery together with lighthouse in the foreground connecting it all together.
- Dimensions & Packaging
- All boxes and envelopes was made from paper, offset printing with matte varnish and copper foil elements.
- Tags
- Baltija, Chocolate collection. Chocolate, Chocolate packaging
- Production Technology
- All packagings were printed with offset technology, enriched with matte varnish and copper foil elements.
- Design Challenge
- Biggest challenge was to find symbol that would be unifying throughout the Baltic region, find the target audience and how the product is consumed. With this criteria in mind big challenge was to pick the right subtle and yet luxury style for the graphics which would also has to be timeless and very different from the competition.
- Research
- One of the most important task was to determine the consumer of the product. Research revealed that oftentimes it is bought as a souvenir from the baltic region. This gave an insight that it should not be associated with one country and it also should communicate the Baltic sea more than box contents. Appearance is really important part of package which is intended to be the gift. Extreme attentions was given to details as well as overall package aesthetics to trigger positive emotion to the end user.
- Inspiration
- Confectionery name Baltija came from name of the Baltic Sea in lithuanian. The sea was the main inspiration of this project. It is neighbouring 8 countries, which are all different. Sea is calm and do not carry its own identity as such. That is why the lighthouse was selected as the main symbol of the packaging. Sea also was the inspiration when picking colour. Deep greenish blue colour gave vibrance and luxury feel letting it stand out in the context of confectionery packaging all over the balt
- Project Duration
- This project started in January 2020 February and finished 2020 May
- Operation Flow
- Three separate packages were created for this product line. One of the boxes containing more than fifty candies plastic usage was reduced and paper separations were introduced. Fifteen candy box was decorated with uncommon type of cover giving overall packaging more elegance. To extend same visual experience chocolate bar was packed in carton envelope containing the same graphics.
- Team Members
- Creative Director: Motiejus Gaigalas
Head Of Design: Vytenis Petrusevicius
Graphic Design: Vytenis Petrusevicius, Zydrunas Slajus
Illustrator: Zydrunas Slajus - Image Credits
- Photography: Motiejus Gaigalas, Zydrunas Slajus
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