Tsarsky Reserve Gupakira Impapuro by Natalya Bilousova

Tsarsky Reserve Gupakira Impapuro by Natalya Bilousova is a highly esteemed winner of the very prestigious 2021 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Ipaki Competition Category.

BuronzeIpaki· 2021

Tsarsky Reserve Gupakira Impapuro

by Natalya Bilousova

Client: Tsarsky Reserve

Igihembo cya A' Design Award cya Buronze Winner in Ipaki Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Tsarsky Reserve Gupakira Impapuro

Intego yo gupakira ibicuruzwa byahagaritswe igice cyarangiye ni ugukora ishusho nziza yikimenyetso wirinda amashusho gakondo kubiribwa biri ku isahani. Igisubizo gishingiye ku gisubizo cyatoranijwe nkicyo gituma amaso yumuguzi asanzwe yishimira ibiryo. Amabara akoreshwa muguhagararira rwose aramenyekana mumurongo ibindi bishushanyo mbonera. Byongeye kandi, ubworoherane bwimiterere muriki gishushanyo bishimangira uburyo bwa none kandi bugaragaza icyarimwe igitekerezo cyo kwisi yose. Nkigisubizo, iki gishushanyo cyorohereza ibicuruzwa byoroshye gukunda kubareba batandukanye

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Tsarsky Reserve Gupakira Impapuro ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Tsarsky Reserve Gupakira Impapuro biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Tsarsky Reserve Gupakira Impapuro ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Working on this project the goal was to make bright packages series and avoid traditional way of presenting meat products, which usually includes food on the plate. In addition to this there should be ground for package development. After trying several approaches and composition, was found a solution with the pattern. This became the main idea for all series and also created perfect base for any other products and additional marketing material.
Dimensions & Packaging: One size for all packages width 180 mm x Depth 45 mm x Height 226 mm
Tags: meat, pattern, bright, caleidoscope, food, meatballs, russian cuisine
Production Technology: Used foldable paper package which is fitted (wrapped) on plastic box with product inside.
Design Challenge: Tsarsky Reserve is not only food company but they also focused on souvenir production. That is why the goal was to design logo for two branches. The most difficult part of work was to find simple solution to produce package series in future withou spending lots of money on design and photosession. That should be something special, unusual and bright. Something that could help product look more attractive.
Research: Because of extermely short terms deep research was not carried out. The key point was to redesign available label which was made in very low design quality according to company growth. Client's wishes were to increase product price with design improvement.
Inspiration: Knowing the fact that Tsarsky Reserve is the new direction of NESANS Company production, which is only at the start of their success, the key point was to create design that could be easily transfromed on future product without creating new design and difficult expencieve photosession. Ispired by patterns and caleidoscope share this idea on all of the packages. This helped to get one solution for millions of other packages.
Project Duration: Project start: June 2020
Project end: September 2020
Designer location: Berdyansk, Ukraine
Client location: Moscow, Russia
Operation Flow: This packaging should work well due to the non-standard presentation of products using patterns and bright color spots. The black block with text information and icons supports the overall attractive composition. Icons (such as chicken, cow and pig) of main using meat type help to navigate with ingredients of the product. Big bright icon with procents of real meat focuses on naturalness. All of mentioned fact should help to increase the value of the product.
Patents: Trademark 2021. Trademark Holder NESANS Company
Team Members: Design: Natalya Bilousova
Marketing Director: Anton Rubtsov
Image Credits: All of the separate images are given by client