Welfare Is Gold Ingamba yo Kurwanya Iyicishwabikorwa na Tekio Collective Intelligence Agency

Umushinga Welfare Is Gold Ingamba yo Kurwanya Iyicishwabikorwa wa Tekio Collective Intelligence Agency ni uwatsinze igihembo cyubahwa cyane 2021 Igihembo cya A' Design Award cya Buronze mu Cyiciro cy'Ihiganwa cya Serivisi.

BuronzeSerivisi· 2021

Welfare Is Gold Ingamba yo Kurwanya Iyicishwabikorwa

na Tekio Collective Intelligence Agency

Umukiriya: Tekio

Uwatsinze Igihembo cya A' Design Award cya Buronze mu Cyiciro cya Serivisi

95,956

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #123234

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Welfare Is Gold Ingamba yo Kurwanya Iyicishwabikorwa

Welfare Is Gold ni ingamba yo kurwanya iyicishwabikorwa yakorewe itsinda rinini ry'ubucukuzi bw'amabuye y'agaciro muri Mexico. Iyi ngamba ihuza Komisiyo z'Ubwiteganyirize muri buri shami, uburyo bwo kwitabira ibibazo, gahunda yimbitse y'itumanaho, ndetse na porogaramu ya interineti ikora uburyo bwihariye kuri buri sosiyete y'amasezerano. Ibikoresho byanditse n'iby'ikoranabuhanga birimo amashusho asobanura amakuru (infographics), amaposita, amashusho magufi y'imikino y'amashusho (animated videos), amashusho y'ibisetsa (cartoons) na memes. Uburyo bwakozwe hifashishijwe abakozi baho maze bwemezwa n'amashami y'ubucukuzi. Intego ni umuco w'akazi udafite iyicishwabikorwa.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Buronze

Welfare Is Gold Ingamba yo Kurwanya Iyicishwabikorwa ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Welfare Is Gold Ingamba yo Kurwanya Iyicishwabikorwa biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Welfare Is Gold Ingamba yo Kurwanya Iyicishwabikorwa ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: We developed a strategy to attend and prevent harassment in the workplace of one of the largest mining groups in Mexico. A major cultural transformation will impact directly up to 8000 National Union Employees and contractors and indirectly to the more than 19,000 employees. The Harassment Prevention Strategy considers the integration of Welfare Commissions, an Attention Protocol, an intensive Communication Program, and a web app to deliver personalized protocols.
Ibipimo n'Ipaki: Several communications materials include a print version of the Protocol, infographics, animated short videos, posters, and memes. A personalized Protocol for each contractor is generated through the web app as a PDF. Variable dimensions.
Ibibazo Fatizo: Strategic design, culture transformation, mining, harassment, harassment protocol, cartoons
Ikoranabuhanga ryo Guteza Imbere: Printed and digital materials were produced. A web-app allowed a massive workshop to co-create a personalized protocol downloadable for each of the more than 55 contractor companies. Creative memes were another resource to convey meaningful messages that enhanced one on one distribution. These alternative channels helped promote the engagement of the community.
Ikibazo cy'Ishusho: We faced the challenge of changing the culture of a mining tradition of over 500 years old. The work involved managing the communication of multiple stakeholders. Work at the mine is characterized by stressful environments and high control of activities. The strategy compounds an attention mechanism regarding Welfare Commissions in each unit, a communications campaign, and an extensive protocol with a restorative justice approach.
Ubushakashatsi: The definition of the situation includes an integrative perspective (on-site anthropological study, cabinet research, review of the state legislation, review of existing programs and communication), coupled with participatory sessions with local employees, as well as the validation with the legal apparatus of the organization.
The Harassment Prevention Protocol was co-designed and validated by the different mining units to serve more than 15,000 employees.
Ibyatumye Habaho: To address a sensitive subject as harassment in a stressful environment a participatory process helped to understand the complexity and the local jargon. A supportive infrastructure had to be set before launching a communication campaign. Cartoons help portray everyday situations where a shadow represents the underlying danger of aggressive behaviors often normalized. Resources such as memes and an adaptation of popular songs were part of the communication strategy to deliver the main messages.
Igihe cy'Umushinga: On August 17, 2020, the Fresnillo plc Harassment Prevention Protocol was launched and is currently ongoing to integrate directly up to 8000 employees of the mining group in Mexico in 2021.
Uburyo bw'Imikorere: Since the harassment protocol was launched, trust in the process has grown over time. Due to this new protocol, several cases have been worked out jointly with the Union and solved positively for the victims. This joint effort guarantees a process based on confidentiality, efficiency, justice, and accessibility leading to a massive cultural transformation free of harassment at the workplace.
Abagize Itsinda: Mervyn Cruz
Ana Lacorte
Marcela Quintana
Tania Pineda
Guadalupe Isaac
Salvador Alcántara
Óscar Hernandez
Fernando Tapia
Citlalli Mazariegos
VIRK
Abafotoye: Image #1 Photographer Enrique Arechavala Garay, 01_TEKIO_Fresnillo Main, 2021
Image #2 Graphic Designer Citlalli Mazariegos, 02_TEKIO_Protocol mockup, 2021
Image #3 Graphic Designer Citlalli Mazariegos, 03_TEKIO_Posters mockup, 2021
Image #4 Graphic Designer Citlalli Mazariegos, 04_TEKIO_Web-app mockup, 2021
Image #4 Graphic Designer Citlalli Mazariegos, 05_TEKIO_Brochure mockup, 2021