Bel Gusto Primary Function: Ipfundikizwa rya Pasta by Olga Takhtarova

Bel Gusto Primary Function: Ipfundikizwa rya Pasta by Olga Takhtarova is a highly esteemed winner of the very prestigious 2021 Igihembo cya A' Design Award cya Ifeza in Igishushanyo cy'Ipaki Competition Category.

IfezaIpaki· 2021

Bel Gusto Primary Function: Ipfundikizwa rya Pasta

by Olga Takhtarova

Client: Sot F&d

Igihembo cya A' Design Award cya Ifeza Winner in Ipaki Category

29,305
Verified Award Winner
Verify Award Status for #123472

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Bel Gusto Primary Function: Ipfundikizwa rya Pasta

Bel Gusto ni igishushanyo cy'ipfundikizwa ry'urukurikirane rwa pasta nshya ikozwe mu ngano ya durumu. Iri pfundikizwa ryateguwe nk'ipaki y'iposita yoherejwe iva mu Butaliyani. Hakoreshejwe kashe z'iposita, ibimenyetso by'iposita, ibishushanyo byakozwe n'intoki by'ahantu h'amateka mu Butaliyani, hamwe n'igerageza ryo kwigana impapuro za kraft. Idirishya ryo kureberamo rituma umuguzi abasha kubona pasta iri mu gasanduku mbere yo kuyigura. Imirongo y'amabara afite ubwuzurane n'ubuke bumwe itandukanya imiterere itandukanye ya pasta iri muri uru rukurikirane. Ipfundikizwa richapishwa ku ifirime ya PET rikoreshejwe irangi rifite ubunyangamugayo bwihariye.

The Recognition

About the Igihembo cya A' Design Award cya Ifeza

Bel Gusto Primary Function: Ipfundikizwa rya Pasta ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Bel Gusto Primary Function: Ipfundikizwa rya Pasta biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Bel Gusto Primary Function: Ipfundikizwa rya Pasta ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Bel Gusto is a Ukrainian brand that produces fresh pasta from the best types of grains of durum wheat grown in southern Italy. The pasta trade line includes: Penne, Conchiglie, Fellini, Fusilli, Makaroni. Spaghetti, Cavatappi. To strengthen the position of Bel Gusto in the market, the designer carried out a rebranding, which brought the TM in line with the current market requirements.
Dimensions & Packaging: Penne, Conchiglie, Fusilli, Spaghetti, Cavatappi - packing size 380 x 250 mm
Fellini, Makaroni - packing size 380 x 230 mm
Tags: packaging, pasta, Italy, food
Production Technology: PET film. Сolor CMYK, PANTONE. Selective varnish
Design Challenge: Thus, thanks to the rebranding, the product, which has long been familiar to the consumer, acquired a new, attractive, exciting package and stood out favorably among other brands.
Research: The primary color was an imitation of natural material, namely kraft paper - this is the primary trend of recent times. It emphasized the similarity of the packaging with a postal parcel and created the image of a natural, healthy product.
Color stripes carefully selected by the designer are responsible for the differentiation of the products in the line. To maintain consistency, we used colors of the same saturation and brightness.
We capitalized the typeface part of the design to add value to the brand, and the calligraphic font added premium value.
Inspiration: The idea for the rebranding of Bel Gusto was to create a package design in a postal parcel sent from Italy. Most people associate postage with distant countries, travel, and souvenirs. The design included the following elements typical for postal items: postage stamps, stamps, hand-drawn illustrations, and kraft paper imitation.
Project Duration: Ukraine, Kyiv, the project began in
September 2019 and ended in May 2020
Operation Flow: To introduce the product, create a particular brand image, and give it integrity - the designer used a plot illustration - hand-drawn historical places in Italy.
Traditional packaging hides the box's contents, but many buyers want to know what the product looks like on the inside. Therefore, the designer used a viewing window in the package, so the buyer can see the box's contents and be confident in its quality.