Ifeza Ipaki · 2021
Niulanshan Primary Function: Ipaki y'Icupa ry'Inzoga
by Tiger Pan
- Igihembo cya A' Design Award cya Ifeza 2021 in Ipaki
- CLIENT: Beijing Chuangyitang Sales Co., Ltd.
- Estimated Number of Design Views: 29,942
- Verification code B4D1490B0C · Verify this award
Colors
About Niulanshan Primary Function: Ipaki y'Icupa ry'Inzoga
Niulanshan ni igishushanyo cy'ipaki cyagenewe umubare muto (limited edition) cy'ikirango cy'inzoga y'Abashinwa, cyasohotse mu Mwaka w'Ikimasa. Icupa gikozwe mu birahure naho agasanduku gakozwe mu biti. Igishushanyo cyirinda ubwiyoroshye bw'ukuri (realism) maze gikoresha uburyo bugezweho kandi budasobanutse neza (abstract). Umurongo ugororotse wakebwe nk'aho wakatijwe icyuma ku mubiri w'icupa werekana umubiri ukomeye n'imico itanyeganyega y'ikimasa. Ikimenyetso cy'ikirango cyabika gusa inyuguti yanditse mu buhanzi bwo kwandika (calligraphy) igira Niu, bisobanura ikimasa. Umurongo wa nyuma wongerewe uburebure kugira ngo werekane interuro y'Igishinwa igira Niu kugeza ku iherezo, ari icyifuzo cyo kugera ku ntego. Intego ni ugukurura abaguzi b'urubyiruko.
About the Igihembo cya A' Design Award cya Ifeza
Niulanshan Primary Function: Ipaki y'Icupa ry'Inzoga ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Niulanshan Primary Function: Ipaki y'Icupa ry'Inzoga biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Niulanshan Primary Function: Ipaki y'Icupa ry'Inzoga ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.
Press Kit
- Unique Properties
- Chinese have lots of love for Zodiac. NiuLanShan is one of China's leading liquor brands. As its name suggests, the Year of the Ox 2021 is a special year for NiuLanShan. Focused on escaping from old-fashioned realism, the design is more modern and abstract. The sliced straight line of the body conveys a tough carcass and the uncompromising spirit of an Ox.
Regarding the brand design, by extending the last stroke specifically implies the Chinese meaning of "Niu (a slang for 'awesome') till the end". - Dimensions & Packaging
- Size: 92.5*393mm(bottle), 182*435*128mm(box); Produce cost: 10USD; Retail Price: 150USD.
- Tags
- Chinese Liquor, Baijiu, Zodiac Ox, Niulanshan, Limited Edition
- Production Technology
- The bottle is made of glass and the box is made of wood.
- Design Challenge
- In mid 2020, Niulanshan has begun planning the launch of Year of the Ox limited edition, not only the Ox Year carries weight to the brand, but also with NIU meaning "Ox", the brand is originated from a golden bull that brings welfare in ancient stories. Niulanshan hopes to ditch realism used in past Zodiac limited editions, aiming to attract young consumers with a contemporary abstract design.
- Research
- Using 12 as a cycle, each lunar year is represented by an animal, and 2021 is the year of the ox. The 12 zodiac signs and the 24 solar terms constituted an important tool for ancient Chinese to calculate time, predict the weather, and harvest mulberry. Chinese has much love and imagination for the zodiac, and Chinese liquor brands launch limited editions targeting different zodiacs yearly.
- Inspiration
- We focused on escaping from old-fashioned realism, using a more modern abstract design. The blade-sliced straight line of the bottle body conveys the tough carcass and the uncompromising character of an Ox.
Regarding the brand design, we removed everything except for the most important calligraphy font "Niu"(Ox). Extending the last stroke specifically implies the Chinese meaning of "Niu (a slang for 'awesome') till the end" a greater desire to reach goals. - Project Duration
- The project started in April 2020 in Beijing and finished in August 2020 in Shenzhen, and was Launched to market in China in December 2020.
- Operation Flow
- Escaped from old-fashioned realism, Niulanshan Limited edition of zodiac OX using a more modern abstract design. The blade-sliced straight line of the bottle body conveys the tough carcass and the uncompromising character of an Ox. Regarding the brand design, we removed everything except for the most important calligraphy font "Niu"(Ox). Extending the last stroke specifically implies the Chinese meaning of "Niu (a slang for 'awesome') till the end" a greater desire to reach goals.
- Patents
- Copyrights belong to Beijing Chuangyitang Sales Co., Ltd., Year 2021.
- Image Credits
- No.1: Tiger Pan / Xuedan Xia / Kelin Tan
No.2: Tiger Pan / Xuedan Xia / Kelin Tan
No.3: Tiger Pan / Xuedan Xia / Kelin Tan
No.4: Tiger Pan / Xuedan Xia / Kelin Tan
No.5: Tiger Pan / Xuedan Xia / Kelin Tan
