Staom Jewelry Imbere y'Iduka ry'Amasaro by Rong Zeng

Staom Jewelry Imbere y'Iduka ry'Amasaro by Rong Zeng is a highly esteemed winner of the very prestigious 2022 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Imbere y'Inyubako Competition Category.

BuronzeImbere y'Inyubako· 2022

Staom Jewelry Imbere y'Iduka ry'Amasaro

by Rong Zeng

Client: Xad

Igihembo cya A' Design Award cya Buronze Winner in Imbere y'Inyubako Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Staom Jewelry Imbere y'Iduka ry'Amasaro

Staom Jewelry ni imbere y'iduka ry'amasaro rifite ubuso bwa metero kare 200 n'uburebure bw'ubutaka bwa metero 3. Igishushanyo gishingiye ku gitekerezo cy'uko amadiyama n'isanzure bihagarariye iby'iteka ryose. Abasura banyura mu muhanda uto, aho winjirira ku mpera y'uwo muhanda, hanyuma bakinjira mu gice cy'indorerwamo, mu buryo bugaragaza urugendo ruva ku isi rukajya mu kirere. Hakoreshejwe ibyuma bitagira umukungugu bisa n'indorerwamo, amabuye y'indorerwamo yijimye, irangi ry'ubuhanzi rikozwe muri sima, n'ibyuma byakuwe mu isukwa. Ukugaragara kw'indorerwamo hamwe n'imiterere idasanzwe bigabanya uko imbaho zigaragara, bigatuma umwanya usa n'utagira imipaka.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Staom Jewelry Imbere y'Iduka ry'Amasaro ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Staom Jewelry Imbere y'Iduka ry'Amasaro biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Staom Jewelry Imbere y'Iduka ry'Amasaro ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a space about the universe and jewelry.
The project is characterized by the space created by narrative space techniques and immersion experience, and is not a project according to local conditions. It is more like making a movie, from the corridor at the door, the entrance at the bottom of the aisle, and the space space reflected by the wall after turning around, is a process from the earth, to the space-time tunnel, and finally appears in space.
Dimensions & Packaging: The project covers an area of 200 Square meters, with a floor height of about 3 meter.
Tags: Universe, Love, Jewelry, Retail, Narrative space
Production Technology: Mirror stainless steel, black mirror marble, cement art paint, drawing stainless steel
Design Challenge: We have broken all the structures that make people feel like walls, and restored the space to a chaotic and profound universe by using specular reflection and irregular deconstruction modeling. As for the emotional space, we think that the development of the Internet now makes more and more young people stop on the mobile phone interface and almost forget the wonderful outside world. Because of the project, Party A's monthly turnover has reached an all-time high even before its opening.
Research: This project mainly studies the future of narrative emotional space in the business field. When we got the project at the beginning, it didn't even have a name. We designed the whole process from conception, creativity, to naming conception, and finally presented spatial narrative. The reason why it is a narrative space is that the original intention is to treat the project as a movie. The whole space sells diamonds and other jewelry. Most of the demand scenes for diamonds are related to love.
Inspiration: The idea of creativity comes from the understanding of diamonds. Diamonds represent eternity. In the whole world, the only one that can represent eternity is probably the universe. If we hope for love with eternity, we are just like expecting each other to be like stars in the universe, to shine and cherish each other.
In order to express the boundless vision of the universe, we try to break the space constraints and make the space appear boundless.
Project Duration: The project started in December 2020 in JIANGYIN and finished in April 2021 in JIANGYIN.
Operation Flow: Among all things, only the universe can express eternity and mystery. The materials of the project are relatively simple, but the presentation of space is unconventional, trying to create a sense of the vast universe. We have broken all the structures that make people feel like walls, and restored the space to a chaotic and profound universe by using specular reflection and irregular deconstruction modeling.
Team Members: Rong Zeng
Image Credits: Photographer: Shenghui