Souldar Cracker Igikoresho cy'Ibifunika Ibiryo Bito by Yeqin Chen

Souldar Cracker Igikoresho cy'Ibifunika Ibiryo Bito by Yeqin Chen is a highly esteemed winner of the very prestigious 2022 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Ipaki Competition Category.

BuronzeIpaki· 2022

Souldar Cracker Igikoresho cy'Ibifunika Ibiryo Bito

by Yeqin Chen

Client: Dali Foods Group

Igihembo cya A' Design Award cya Buronze Winner in Ipaki Category

10,156

Verified Award Winner

Verify Award Status for #126515

View at A' Design Award Press Release Award Badge

Colors

The Design

About Souldar Cracker Igikoresho cy'Ibifunika Ibiryo Bito

Souldar Cracker ni igishushanyo cy'ifunika ry'agaseke k'ibiryo bito bya soda cracker biryoshywe na shokora. Igicuruzwa gishyizwe hagati y'ishusho rusange. Ku ruhande rw'ibumoso, imikorere isobanutse itondekanya utubari (crackers) ku ntera zitandukanye kugira ngo hongerwe icyerekezo cy'umwanya mu karere kagufi. Umutobe wa shokora uragwa uva hejuru y'ipaki nk'imvura, uhindura ahantu hahagaze ho gucika kugira gukora. Ibara ry'ikawa (Brown) ni ryo rikoreshwa nk'ibara nyamukuru kugira ngo ryerekane uburyohe. Agasanduku ko hanze gakozwe mu ikarito y'ivoire (ivory board), naho ibice byatoranyijwe bicapwe hifashishijwe ihindagurika rya zahabu (gold stamping). Buri gaseke koga gapfundikwa ukwako mu gasanduku.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Souldar Cracker Igikoresho cy'Ibifunika Ibiryo Bito ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Souldar Cracker Igikoresho cy'Ibifunika Ibiryo Bito biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Souldar Cracker Igikoresho cy'Ibifunika Ibiryo Bito ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The product as the core of the visual. On the left side, the concise and clear layout and allocation of products far or near, in limited space, create a vision to expand space. Top-down rain fall chocolate sauce realized the scene from static to dynamic. Packaging integral colour collocation chose brown as the main color to represent product flavor and characteristics with visual perception. Concise design and colour combination, clearly conveys the product information and the transmission of feeling.
Dimensions & Packaging: Size: 210(L)*150(W)*50(H) mm
Tags: Chocolates, soda cracker, snacks, Packaging Design, Branding
Production Technology: Use Ivory board for packaging materials, and use gold stamping to print the selected elements.
Design Challenge: When consumers pass the aisle, the time for the products to be seen is only for 0.2 seconds. Our challenge is how to induce the appetite of consumers at maximum in this brief moment, at the same time clearly convey the information product properties, characteristics and flavor, etc.to consumers.
Research: Through the investigation of consumers, they want to know more about the product from the packaging, so as to help them judge whether the product meets the demand. Most of the time, consumers see abstract design graphics, which doesn't help them make purchase decisions. They can only decide to buy by the brand size. We collect the opinions of consumers, select the most mentioned opinions from them, and find the solutions.
Inspiration: In addition to protection products, food packaging is shouldering the mission of transferring product information to consumers, cause their appetite sense. In reality, we need through the visual, taste, smell, and other sensory perception and experience to finish building feeling, causing appetite. But the packing can only visual rendering. So in the design, we need to use visual to evoke the imagination from other sensory experiences.
Project Duration: The project started in May 2020 and completed on July 2020, Shantou.
Operation Flow: The shape of the outer cartons facilitate storage and transportation. Products placed in a box in the form of independent packaging, to ensure that after consumers open the box, flavor and taste of products will not be affected by external factors, and being convenient for consumers to carry while going out.
Patents: Copyrights belong to Dali Foods Group, 2020.
Team Members: Designer: Yeqin Chen, Font Designer: Pengfei Jiang, Photographer: Shukun Yang
Image Credits: Yeqin Chen