Zhen Hao E Gufunika Ibiryo by'Imbwa na Yuchen Han

Umushinga Zhen Hao E Gufunika Ibiryo by'Imbwa wa Yuchen Han ni uwatsinze igihembo cyubahwa cyane 2022 Igihembo cya A' Design Award cy'icyuma mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

IcyumaIpaki· 2022

Zhen Hao E Gufunika Ibiryo by'Imbwa

na Yuchen Han

Umukiriya: Ningbo Xuanmengzhi Trading Company Ltd.

Uwatsinze Igihembo cya A' Design Award cy'icyuma mu Cyiciro cya Ipaki

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #126938

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Zhen Hao E Gufunika Ibiryo by'Imbwa

Zhen Hao E ni urukurikirane rw'ifunika ry'ibiryo by'imbwa n'ibinyobwa by'imbwa. Igishushanyo gishingiye ku muco w'Ubushinwa, gishushanya imbwa nk'abami ba kera b'ibihe bitandukanye. Mu Bushinwa, ababyeyi b'imbwa akenshi bavugwa nk'abakozi ba Leta bakorera amatungo yabo, kandi iyi gitekerezo ni cyo gishushanya amashusho. Inyuguti z'imbwa mu buryo bwa filime cyangwa amashusho y'imikino zerekana itsinda ry'ingano, zitandukanya imbwa nto n'izo ziri hagati n'inini. Amabara atandukanye atandukanya ibiryo by'imbwa n'ibinyobwa, bityo urutonde rukagenda rworoshye gusobanukirwa. Hakoreshwa impapuro zisubijwemo, impapuro za korugeti, n'amasashe y'aluminiyumu foili.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cy'icyuma

Zhen Hao E Gufunika Ibiryo by'Imbwa ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Zhen Hao E Gufunika Ibiryo by'Imbwa biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Zhen Hao E Gufunika Ibiryo by'Imbwa yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: In China, usually call dog owners Chan shi guan, which Chan shi means shoveling dog excrement and Guan indicates the officials who serve the kings. This analogy inspires us to personify the dogs into the ancient emperors of different ages, and built the brand Zhen hao e. The Zhen in the brand means an emperor and the Hao e means hungriness. Zhen hao e is vivid because it distinguishes the sizes of dogs by caricaturing the dogs, and use various color to differentiate dog food and snacks to make the product packaging more intuitive.
Ibipimo n'Ipaki: 28.5*21cm
20*30cm
20*36cm
23*40cm
Ibibazo Fatizo: Dog food, Oriental style, Package Design, Cartoon Dog
Ikoranabuhanga ryo Guteza Imbere: Recycled paper, corrugated paper, aluminium foil bag.
Ikibazo cy'Ishusho: Nowadays, people always claim that their dogs are acutally the masters at home because of meticulous treatment to the dogs. Therefore, the hardest part from designing process is to find a way to let the package design instantly resonate with potential consumers while 'Zhen hao e' also want to include Chinese cultural features.
Ubushakashatsi: The type of research we applied is basic research, we assumed that to cleaning up dog excrement correlates with government officals at ancient times. Our research objective is to verify if the correlation exists. We communicated with Chinese elders about the ancient stories regarding dog excrement shoveling officials. The result from the conversations indicates the possible existance of the correlation. Nowadays, the name of dog excrement shoveling official has already been kinda popular online as we anticipate.
Ibyatumye Habaho: This is a series of packaging designs with Chinese cultural characteristics regarding dog food and snacks. In China, the dog owners are always compared to 'Excrement Shovelling Officials', which means serving the kings. It inspired designer to compare the dogs to Chinese ancient emperors in order to reflect the wonderful relationship between the owners and their dogs. Through the personification and cartoonishment of the dog, classified the packaging and related visual images by turning the dogs into emperors of different ages along with the creative combination between Chinese culture and functional categories.
Igihe cy'Umushinga: The project started in Hangzhou, China and Dalian China from November 2018 to April 2019.
Uburyo bw'Imikorere: Compared with other similar brands, 'Zhen hao e' is vivid and interesting because it distinguishes medium/large dogs from small ones by caricaturing the dogs. Furthermore, designer use various color to differentiate dog food and dog snacks in order to make the product packaging more intuitive, resonating with consumers.