The Heaven Lost Igikoresho cyo Gupfunyika Amacandwa by Chan Yiu Chung

The Heaven Lost Igikoresho cyo Gupfunyika Amacandwa by Chan Yiu Chung is a highly esteemed winner of the very prestigious 2022 Igihembo cya A' Design Award cy'icyuma in Igishushanyo cy'Ipaki Competition Category.

IcyumaIpaki· 2022

The Heaven Lost Igikoresho cyo Gupfunyika Amacandwa

by Chan Yiu Chung

Client: Tai Tung Jewellry Box Mfy.Ltd

Igihembo cya A' Design Award cy'icyuma Winner in Ipaki Category

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Colors

The Design

About The Heaven Lost Igikoresho cyo Gupfunyika Amacandwa

Igitabo "The Heaven Lost" ni agasanduku k'ipfunyikira gakorewe amacandwa afite impumuro nziza. Insanganyamatsiko y'ishusho ihuza n'imigenzo y'imana z'Uburayi, igaragaza imana zishakisha ikintu cyabuze mu ijuru. Ishusho yakozwe n'ikiganza iyicomeka ku mpande zose z'agasanduku, bigatuma isura yayo igaragara nk'iy'ikintu cy'igihe kirekire, kandi bikanashishikariza abaguzi guhindura agasanduku bakareba impande zose. Icapa ry'umukara n'umweru rituma igishushanyo kigaragara neza kandi kigahora gisukuye. Imiterere y'agasanduku ni iy'agasanduku koroshye gakozwe hejuru no hasi, gafite ubugari bwa 83 mm, ubujyakuzimu bwa 83 mm, n'ubuhagarare bwa 102 mm. Agasanduku gakorwa mu mpapuro za Munken Lynx zifite uburemere bwa 240gsm, impapuro zidafite ikirego kandi zubahiriza ibidukikije, zifite ibara ry'umweru busanzwe.

The Recognition

About the Igihembo cya A' Design Award cy'icyuma

The Heaven Lost Igikoresho cyo Gupfunyika Amacandwa ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. The Heaven Lost Igikoresho cyo Gupfunyika Amacandwa biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. The Heaven Lost Igikoresho cyo Gupfunyika Amacandwa yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The graphic design of this box is in a hand drawn style, it gives the design an aged look that suits the European mythology theme more. The graphic is continuous on all sides of the box, making the packaging more intriguing to the costumers. The box is in black and white to keep the design clean and sacred.
Dimensions & Packaging: Width 83 mm x Depth 83 mm x Height 102 mm
Tags: Packaging, Branding, Candle, Pattern, Hong Kong, Communication Design, Tai Tung
Production Technology: This design is a simple top and bottom box. The packaging uses 240gsm Munken Lynx, it is a sustainable material. It is our company’s social responsibility to utilize environmental-friendly materials. This variety of paper is in a natural white shade, and it has an uncoated smooth-but-not-too-smooth surface to give it a true natural paper feel. The material of choice is perfect for this ancient theme design.
Design Challenge: The most challenging part of this design is to create a visual that simulates looking down on earth from heaven on a box. Also, as I am a designer from Hong Kong, I am not familiar with European art style. Finding a lot of reference artwork helped me overcome these challenges.
Research: This design is a collaboration with a local candle brand. From their research, the target customers of this brand is between young adults to middle aged individuals. Most of the customers are cultured intellectuals who have a love in literature. Over 70% of the interviewees are willing to pay a higher price for a candle that has refreshing and stress relief property. Our high end and crisp design is based on the above research results.
Inspiration: As a company with 50 years of history and high quality products, Tai Tung is well-loved by European customers. Our designs are able to cater to European culture, and this design is inspired by European mythology. It is one of the first things that comes to people’s minds when talking about European culture. The design of this box depicts the gods looking for something lost from heaven and fallen to the mortal world. I put my imagination of heaven onto the design.
Project Duration: The project started in May 2021 in Hong Kong and finished in June 2021 in Hong Kong
Operation Flow: The product inside does not need a colorful packaging to attract customers, as its scent is already enough for customers to smell it through the box.
Patents: Copyrights belong to Tai Tung Gift Packaging Co. Ltd, 2021
Team Members: Designer: Yiu Chung CHAN
Image Credits: Copyrights belong to Tai Tung Gift Packaging Co. Ltd, 2021