Qinjianguo Igikoresho cyo Gupakira Ifu y'Ibijumba by Dongcheng

Qinjianguo Igikoresho cyo Gupakira Ifu y'Ibijumba by Dongcheng is a highly esteemed winner of the very prestigious 2022 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Ipaki Competition Category.

BuronzeIpaki· 2022

Qinjianguo Igikoresho cyo Gupakira Ifu y'Ibijumba

by Dongcheng

Client: Qinjianguo

Igihembo cya A' Design Award cya Buronze Winner in Ipaki Category

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Colors

The Design

About Qinjianguo Igikoresho cyo Gupakira Ifu y'Ibijumba

Qinjianguo ni igishushanyo cyo gupakira ifu y'ibijumba by'igiti cy'icyuma. Iki gicuruzwa gikurikiza umuzenguruko w'imyaka icumi wo guhinga, aho ubutaka buruhuka kandi hakabaho igihembwe kimwe cy'ibijumba gihingwa buri myaka icumi. Ibijumba byakuwe muri ubu butaka byiyunguruza intungamubiri nyinshi, kandi umubiri wabyo ukorwamo ifu mu buryo butaziguye. Agasanduku kagera kuri milimetero 120 ku 120 ku 150. Ibishushanyo bigize ikimenyetso cy'igicishije mu maso cy'umubare cumi, bishingiye ku nyoni z'imbeba mu tumbi mu gihe cy'itumba, injenzi mu gihe cy'impeshyi, imirimo yo guhinga mu gihe cy'ikirimbi, imisederi mu gihe cy'ubukonje, n'abahinzi barima. Ibishushanyo bigaragaza ibihe by'imyaka icumi.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Qinjianguo Igikoresho cyo Gupakira Ifu y'Ibijumba ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Qinjianguo Igikoresho cyo Gupakira Ifu y'Ibijumba biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Qinjianguo Igikoresho cyo Gupakira Ifu y'Ibijumba ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Iron stick yam is a perfect example of Eastern food nourishment culture. In China, many yams are planted for a season every year. The quality of yams declines, compromising the nutritional value of the yams. We built this product of “Ten-year Planting Cycle Yam Powder”. It takes a decade to cultivate the land, and only one season of yam is grown every ten years. Yam farmed in such fertile and robust land to absorb rich nutrients. The iron stick yam pulp is directly made into powder.
Dimensions & Packaging: 120mm x 120mm x 150mm
Tags: Creative Yam powder packaging design
Design Challenge: How to use the design to embody the cultivation of yams in this 10 years of waiting and persevering, how farmers constantly improve the soil quality, persevering for 10 years, what has the land gained? What did yams gain? What can consumers get from yams?
Research: We will wait 10 years, 10 years of effort, with visual performance, let the consumer perception. Many consumers have been shocked by the idea of a quarter of yams after 10 years of hard work, and the products have been selling well.
Inspiration: On the current market, most yams are planted for a season every year. 10, represents the planting cycle of the land is ten years. In this cycle, no crops are farmed on the land. The yams grown on this land ten years later are extremely nourishing. We take elements from swallows in springs, cicadas in summers, busy farming in falls, cedars in winters, and plowing farmers, turned into a visual symbol of "10" to show the season change in the decade, and depict them on the delicate box.
Project Duration: The project was launched in Zhengzhou in April 2020, completed in Zhengzhou in July 2020.
Team Members: Designer : BIN LIU
Designer :JONNY WANG
Illustrator：JIE WU
Image Credits: Designer : BIN LIU
Designer :JONNY WANG
Illustrator：JIE WU