Shuanghui Rebrand Igikorwa Nyamukuru: Ipaki y'Amasoso na Tiger Pan

Umushinga Shuanghui Rebrand Igikorwa Nyamukuru: Ipaki y'Amasoso wa Tiger Pan ni uwatsinze igihembo cyubahwa cyane 2022 Igihembo cya A' Design Award cya Buronze mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

BuronzeIpaki· 2022

Shuanghui Rebrand Igikorwa Nyamukuru: Ipaki y'Amasoso

na Tiger Pan

Umukiriya: Shuanghui Group

Uwatsinze Igihembo cya A' Design Award cya Buronze mu Cyiciro cya Ipaki

16,948

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #130897

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Shuanghui Rebrand Igikorwa Nyamukuru: Ipaki y'Amasoso

Umwandiko w'Igitabo: Shuanghui Rebrand ni igishushanyo cy'ipaki y'igicuruzwa cy'inyama za porike zateguwe zigurishwa mu Bushinwa. Iri songa ry'igishushanyo rigumana ibintu by'ibanze by'ikirango kandi risimbuza amashusho ya pigiseli n'amashusho y'imiterere y'imibare, kugira ngo ipaki ishobore kumenyekana uri kure. Uburyo bwo kureba igicuruzwa uhereye ku mpande zitandukanye n'imvange zitandukanye byoroshywa mu miterere izenguruka. Amatsinda atatu y'amabara abagirana atandukanya uburyohe butandukanye. Igishushanyo cy'amakuru gisobanutse hamwe n'uburyo bumwe bw'urukurikirane bifasha abaguzi kubona vuba icyo bashaka. Inyuguti nshya z'ikirango zikurikira umurongo woroheje uzengurutse.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Buronze

Shuanghui Rebrand Igikorwa Nyamukuru: Ipaki y'Amasoso ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Shuanghui Rebrand Igikorwa Nyamukuru: Ipaki y'Amasoso biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Shuanghui Rebrand Igikorwa Nyamukuru: Ipaki y'Amasoso ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: The popularity of Shuanghui Wangzhongwang ham in China is the same as the popularity of Coca-Cola in the United States. It is a super large single product with over 10 billion sales every year; it is also a national-level product that accompanies generations of youth; it is also synonymous with the category of cooked ham. It's just that the product packaging that has not been updated for more than 13 years is still stuck in the 1980s.
Ibipimo n'Ipaki: Outer bag: Width130mm x Depth30mm x Height235mm
Casing: Width19mm x Depth19mm x Height147mm
Ibibazo Fatizo: Sausage, Food, environmental protection, rebrand, super symbol, Tiger Pan
Ikoranabuhanga ryo Guteza Imbere: The products presenting in different angles and different combinations are summarized as different types of rounded graphics, combined with three groups of fresh and bright colors, to distinguish the feelings brought by different taste products.
Ikibazo cy'Ishusho: The difficulty of our upgrade design lies in how to radiate a younger and more energetic product image on the premise of maintaining a consistent consumer memory.
The new font design of the brand is curved with a 3.36 degree arc and more clearly presents elastic product properties. After testing, the attractiveness of the new design in the sales terminal is 4.6 times that of the old product.
Ubushakashatsi: The design content is limited by the relative backwardness of packaging and printing technology at that time, so it presents an old and vulgar product state. The difficulty of our upgrade design lies in how to radiate a younger and more energetic product image on the premise of maintaining a consistent consumer memory.
Ibyatumye Habaho: Rebirth of a national product
We retain the original design elements as much as possible, and use geometric graphics instead of pixelated methods to enhance the transmission efficiency of the product over longer distances. The products presenting in different angles and different combinations are summarized as different types of rounded graphics, combined with three groups of fresh and bright colors, to distinguish the feelings brought by different taste products.
Igihe cy'Umushinga: The project lasts 2 month, designed in Shenzhen and produced in Luohe, Henan.
Uburyo bw'Imikorere: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Abagize Itsinda: Creative Director: Tiger Pan
Graphic Designer: Yuxuan He
Graphic Design: Han Wang
Image Editing: Yuling Zhu
Image Editing: Chao Ma
Image Editing: Sijia Liu
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
Abafotoye: Image #No 1: Photographer Yuling Zhu
Image #No 2: Photographer Yuling Zhu
Image #No 3: Photographer Yuling Zhu
Image #No 4: Photographer Yuling Zhu
Image #No 5: Photographer Yuling Zhu