Ifeza Ipaki · 2022
Treasured Brew of the Cave Primary Function: Ipaki y'icupa rya Baijiu
by Tiger Pan
- Igihembo cya A' Design Award cya Ifeza 2022 in Ipaki
- CLIENT: Jiugui Liquor Co., Ltd
- Estimated Number of Design Views: 25,501
- Verification code 33582B0F0E · Verify this award
Colors
About Treasured Brew of the Cave Primary Function: Ipaki y'icupa rya Baijiu
Book Text: Treasured Brew of the Cave ni igishushanyo cy'ipaki cya baijiu y'Abashinwa. Ishusho y'icupa gakondo imeze nk'isakoshi irakomeza kubikwa, hamwe n'umugozi uzengurutse ijosi, mu gihe ibikoresho bihindutse biva mu bumba bikaba ikirahure. Ubuso bw'ikirahure bwongeraho urumuri n'imiterere kandi butandukanya iki cupa n'ipaki z'ubumba zikoreshwa n'andi mazina y'ibicuruzwa. Umusozi wacuzwe ku gice cy'inyuma mu buhanga bwa kera bwo gushushanya bw'Abashinwa kugira ngo bugaragaze igitekerezo cyo kubika mu buvumo, uburyo bwakoreshejwe igihe kirekire n'abantu ba Miao. Icupa risigara ari isukuye kandi rigaragaza, hamwe n'umubare esheshatu wanditse ku ruhu rwacyo.
About the Igihembo cya A' Design Award cya Ifeza
Treasured Brew of the Cave Primary Function: Ipaki y'icupa rya Baijiu ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Treasured Brew of the Cave Primary Function: Ipaki y'icupa rya Baijiu biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Treasured Brew of the Cave Primary Function: Ipaki y'icupa rya Baijiu ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.
Press Kit
- Unique Properties
- Dongzang is a special storage method in Chinese baijiu. The distilled high-quality baijiu is stored in the Miao cave of Wenrun Supermarket for a long time before bottling. The sack bottle shape of JiuguiJiu has a strong impression in China. Our challenge here is to retain the important characteristics of sack bottles while conforming to contemporary aesthetics, surpassing consumer expectations.
- Dimensions & Packaging
- Bottle size: Width98mm x Depth98mm x Height195mm
Wine box size: Width135mm x Depth135mm x Height300mm - Tags
- Chinese Baijiu, Embossment, Bottle, High End, Tiger Pan
- Production Technology
- The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. Drawn in ancient Chinese way, a mountain is carved on the bottom to elaborate visually the concept of cave storage. Chinese Miao Minority has been storing alcohol in that way for a long time. With two emphases highlighted, the bottle is left clean and transparent, with the number 6 embedded.
- Design Challenge
- With two emphases highlighted, the bottle is left clean and transparent, with the number 6 embedded.
- Research
- While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of JiuGuiJiu needs to be presented to consumers in a contemporary aesthetic. The upgrade of the sack bottles is particularly important.
- Inspiration
- Treasured Brew of the Cave
Known widely, the previous designer now ages 97. His design has been a classic for the past 4 decades, causing a dilemma for brand owners to carry out anything new. We chose to keep the original shape of the bottle, whose neck is rounded with rope, yet material is changed from porcelain to glass. Drawn in ancient Chinese way, a mountain is carved on the bottom to elaborate visually the concept of cave storage. Chinese Miao Minority has been storing alcohol in that way for a long time. - Project Duration
- The project was done within 3 months. The design is finished in Shenzhen, production in Xiangxi City, Hunan Province.
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of JiuGuiJiu needs to be presented to consumers in a contemporary aesthetic. The upgrade of the sack bottles is particularly important.
- Image Credits
- Image #No 1: Photographer Juanjuan Wu
Image #No 2: Photographer Juanjuan Wu
Image #No 3: Photographer Juanjuan Wu
Image #No 4: Photographer Juanjuan Wu
Image #No 5: Photographer Juanjuan Wu
