Buronze Ipaki · 2022
Strong Tiger Umukinnyi w'Ingufu
by Tiger Pan
- Igihembo cya A' Design Award cya Buronze 2022 in Ipaki
- CLIENT: Beijing Shunxin Agriculture Holding Co., Ltd.
- Estimated Number of Design Views: 14,117
- Verification code DDDD990B33 · Verify this award
Colors
About Strong Tiger Umukinnyi w'Ingufu
Ubu ni ubwoko bw'igishushanyo cy'ipaki bwakozwe mu bwoko buke gusa, bugenewe icupa ry'inzoga ya baijiu yo mu Bushinwa. Iyi shusho igaragaza Umwaka w'Ingwe mu myaka y'Abashinwa. Umutwe w'ingwe washushanyijwe mu buryo bw'ikigereranyo, bwahumekewe n'ingofero y'abasirikare ba samurayi bo mu gihe cy'Intambara hagati y'Ibihugu byo mu Buyapani. Imirongo mikaraga kandi igororotse igena imiterere y'icupa, igaragaza umuco w'ubudahemuka n'ubudashidikanya. Icupa rikozwe mu birahure, bituma hejuru yaryo hagira umucyo n'ubunini bugaragara, kandi bigatandukanya iki gicuruzwa n'ibindi bicupa bikozwe mu ibumba. Amabara arabagirana n'imikorere isobanutse y'amakuru bifasha abaguzi kumenya iki gicuruzwa n'aho bakiri kure.
About the Igihembo cya A' Design Award cya Buronze
Strong Tiger Umukinnyi w'Ingufu ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Strong Tiger Umukinnyi w'Ingufu biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Strong Tiger Umukinnyi w'Ingufu ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.
Press Kit
- Unique Properties
- The Chinese have lots of love for the Zodiac. NiuLanShan is one of China's leading liquor brands. The year 2022 is represented by a Tiger in the Chinese Zodiac, an especially important year, hence, a Year of the Tiger limited edition is launched after Niulanshan - Year of the Ox.
- Dimensions & Packaging
- Width 71.5mm x depth 92.5mm x height 393mm
- Tags
- Chinese Baijiu, Calligraphy, Bottle, High End, Tiger Pan
- Production Technology
- The glass material will differentiate the Chinese Baijiu from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. The strict control of color printing and number results in a good display of product's quality.
- Design Challenge
- The tiger head representing the century-old Erguotou ought to be a spitting image of a samurai returning from war. Using similarities between the helmet and the tiger head, we adapted it into an abstract design.
- Research
- The Chinese have lots of love for the Zodiac. NiuLanShan is one of China's leading liquor brands. The year 2022 is represented by a Tiger in the Chinese Zodiac, an especially important year, hence, a Year of the Tiger limited edition is launched after Niulanshan - Year of the Ox. Using similarities between the helmet and the tiger head, we adapted it into an abstract design.
- Inspiration
- Inspired by the Takeda Shingen samurai helmet during the Warring States Period in Japan, the tiger head representing the century-old Erguotou ought to be a spitting image of a samurai returning from war. Using similarities between the helmet and the tiger head, we adapted it into an abstract design. The sharp straight line of the body conveys a tough carcass and the uncompromising spirit of a tiger; an unyielding attitude held by NiuLanShan.
- Project Duration
- The project lasts 2 months, designed in Shenzhen and produced in Beijing.
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
- Image Credits
- Image #No 1: Photographer Kelin Tan
Image #No 2: Photographer Kelin Tan
Image #No 3: Photographer Kelin Tan
Image #No 4: Photographer Kelin Tan
Image #No 5: Photographer Kelin Tan
