Drunk Bartender Imiterere y'Ipaki by Bakhtiyar Baimurzayev

Drunk Bartender Imiterere y'Ipaki by Bakhtiyar Baimurzayev is a highly esteemed winner of the very prestigious 2022 Igihembo cya A' Design Award cya Ifeza in Igishushanyo cy'Ipaki Competition Category.

IfezaIpaki· 2022

Drunk Bartender Imiterere y'Ipaki

by Bakhtiyar Baimurzayev

Client: Bakhtiyar Baimurzayev

Igihembo cya A' Design Award cya Ifeza Winner in Ipaki Category

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Colors

The Design

About Drunk Bartender Imiterere y'Ipaki

Drunk Bartender ni igishushanyo cy'ipaki cyakoreshwa ku murongo w'ibinyobwa bisanzwe bifite alcool bivanze (cocktails) bizwi cyane. Iki gishushanyo gishyirwa ku ndobo isanzwe y'icyuma ifite ubunini bwa mililitiro 330. Buri ndobo yerekana izina ry'ikinyobwa cy'akataraboneka mu buryo bunyuze mu magambo, binyuze mu bishushanyo bisekeje. Ibi bishushanyo bigamije gufasha izo ndobo kugaragara ku igitanda cyo kugurishirizaho no gukurura abaguzi. Ibishushanyo byinshi by'ibinyobwa bizwi bisa nk'ibisanzwe kandi bisa, bityo ururimi rw'amashusho rugezweho rwaratoranyijwe. Drunk Bartender yerekana ko ibinyobwa bizwi na byo bishobora kwerekanwa mu buryo bugezweho.

The Recognition

About the Igihembo cya A' Design Award cya Ifeza

Drunk Bartender Imiterere y'Ipaki ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Drunk Bartender Imiterere y'Ipaki biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Drunk Bartender Imiterere y'Ipaki ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The creation of a series of designs for classic alcoholic cocktails in a modern style using graphic elements to make them stand out on the shelf and draw the attention and to show that the classics can also be modern by means of comical graphic illustrations.
Dimensions & Packaging: A tin can: 330 ml
Tags: packaging design, can, professional, cocktails
Production Technology: It is a standard tin can.
Design Challenge: The main challenge was to present classic in the modern way that would be attractive for the consumers.
Research: The market research was aimed to find and create the design that would stand out from competitors and attract the attention of potential buyers.
Inspiration: Boring and trivial designs for a classic series of alcoholic beverages that do not attract the consumers' attention was the inspiration to find new modern images for creating the design for classic and conservative alcoholic beverages.
Project Duration: August, 2020 Location: Kazakhstan
Operation Flow: Having learned the history of each name of the cocktails, having perceived it, we decided to depict their names in the design itself in a literal way.
Team Members: Designer: Bakhtiyar Baimurzayev
Image Credits: All images Credits to Bakhtiyar Baimurzayev