Benjamin Moore Imbere y'Icyumba cy'Ikigo cy'Amarangi by Ni Dongbo

Benjamin Moore Imbere y'Icyumba cy'Ikigo cy'Amarangi by Ni Dongbo is a highly esteemed winner of the very prestigious 2022 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Imbere y'Inyubako Competition Category.

BuronzeImbere y'Inyubako· 2022

Benjamin Moore Imbere y'Icyumba cy'Ikigo cy'Amarangi

by Ni Dongbo

Client: NDB Design Studio

Igihembo cya A' Design Award cya Buronze Winner in Imbere y'Inyubako Category

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Colors

The Design

About Benjamin Moore Imbere y'Icyumba cy'Ikigo cy'Amarangi

Benjamin Moore ni icyumba cyo kwerekana amarangi n'ahantu ho kubona uburambe, giherereye i Jinhua, mu Ntara ya Zhejiang, mu Bushinwa. Imbere y'iki cyumba ifite ubuso bwa metero kare 100 kandi ihuza ibicuruzwa n'ubuhanzi. Igishushanyo mbonera kivuye ku buryo busanzwe bwo kwerekana ibicuruzwa mu bigo bikora ibi bikorwa, gishushanya bushya icyumba kugira ngo gishobore kwakira uburambe, kugura, ndetse no gutumanaho. Amarangi yashyizwe ku bikoresho n'ibintu bitandukanye aho kuba gusa ku nkuta. Ibikoresho bisanzwe nk'ibiti, amabuye, uruhu, imiyoboro y'icyuma, na acrylic byaretswe mu buryo budahindutse burundu, bigaragaza itandukaniro riri hagati y'imiterere y'ibikoresho n'amabara y'amarangi.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Benjamin Moore Imbere y'Icyumba cy'Ikigo cy'Amarangi ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Benjamin Moore Imbere y'Icyumba cy'Ikigo cy'Amarangi biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Benjamin Moore Imbere y'Icyumba cy'Ikigo cy'Amarangi ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The designer adopted an experimental approach to conceive the space by capturing random occurrences and sudden flash of ideas. The design was taken as a process of experiment and discovery.
The design broke the conventional display modes of showrooms, but tried to combine products and art in an experimental way and reshape the overall spatial scenes for experience, purchasing and communication, thereby turning the 100sqm space into a place with attitudes and full of "impromptu" surprises.
Dimensions & Packaging: Category: Showroom
Area: 100 square meters
Tags: Paint, Experimental way, Impromptu, Infinite possibilities for use, Diversified experience
Production Technology: The light bulb that provided lighting for painting process on the site, the masking tape tore off from the painted ceramic tiles, and the structural parts cut from the curved wall for length control, harmonize with each other in this space.
Common materials such as wood, stone, leather, steel tube and acrylic are presented in a touchable manner in combination with paint. Their semi-processed state shows the dramatic fusion and contrast of material textures and paint colors.
Design Challenge: Uncertainty posed the greatest challenge to the design. As we combined distinct materials and paint, we had no idea if each combination would achieve an excellent result. The design needs not only to be practical in application, but also to create a certain aesthetic relationship. When we looked for props, we were not limited to a particular form, did not predict the final result, and did not know whether they fit into the aesthetic concept either.
Research: Though the paint showroom is small, it showcases the application of paint and its impact on life. When entrusted with the project, we felt excited, not because of the influence of brand Benjamin Moore, but about how to present paint in an interesting way, so as to change people's perception of paint.
This space is shaped by both design and life. The overall design shakes off presets, but instead adopts an experimental approach to embrace uncertainties and return to the simplicity of life.
Inspiration: American paint brand Benjamin Moore commissioned NDB DESIGN STUDIO to conceive a showroom and experiential space in Jinhua, China, hoping to convey its brand values and image.
The designers doubted why paint could only be attached to walls but not for making props? This became the starting point of the design. The design team hoped to shake off the conventional practice and process, and to fully showcase the excellent performance of the brand's paint products.
Project Duration: Start time: February 2021
Completion time: May 2021
Location: 2#103 Eco-Creative Valley, Wucheng District, Jinhua City, Zhejiang
Operation Flow: Located in Jinhua, Zhejiang Province, China, the client Benjamin Moore commissioned NDB DESIGN STUDIO to conceive a showroom and experiential space. The design team broke the conventional display modes of showrooms, but tried to combine products and art in an experimental way and reshape the overall spatial scenes for experience, purchasing and communication, thereby turning the 100sqm space into a place with attitudes and full of "impromptu" surprises.
Team Members: Chief Designer: Ni Dongbo
Design Team: Wu Yi, Shen Chenwei
Image Credits: yuuuunstudio