Secret Behind Magic Igikorwa Nyamukuru: Gupaki Ubunyobwa by Stora Enso China Packaging

Secret Behind Magic Igikorwa Nyamukuru: Gupaki Ubunyobwa by Stora Enso China Packaging is a highly esteemed winner of the very prestigious 2022 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Ipaki Competition Category.

BuronzeIpaki· 2022

Secret Behind Magic Igikorwa Nyamukuru: Gupaki Ubunyobwa

by Stora Enso China Packaging

Client: Stora Enso China Packaging

Igihembo cya A' Design Award cya Buronze Winner in Ipaki Category

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Verified Award Winner

Verify Award Status for #131239

View at A' Design Award Press Release Award Badge

Colors

The Design

About Secret Behind Magic Igikorwa Nyamukuru: Gupaki Ubunyobwa

Igitabo Kivuga: Secret Behind Magic ni agasanduku k'ibanga (blind box) gapaki ubunyobwa butandukanye. Ishusho yo hanze y'agasanduku ikoresha imirongo ihuriweho n'amabara atatu y'ibanze, byahumekewe n'imiterere ya Mondrian, bihujwe n'irangi risa n'urupapuro rw'umukara (kraft paper) rw'ibara ry'ikawa. Igishushanyo kigaragaza igitekerezo cy'imirire yuzuye kandi ihamye mu buryo bworoshye. Uduseka two mu mbere dukurikiza amabara amwe kandi dushyiramo amashusho y'inyenyeri z'ibihimbano (cartoon characters) agenewe umukino w'imikino y'uruhare (role play game). Uburyo bwo kuzamura buri mu mbere bujyanwa ku muryango w'agasanduku, bikagira ngo buri gasanduku gakurwe kamwe kamwe. Hakoreshejwe ipapuro ryemewe gukoreshwa ku biribwa n'irangi rikozwe mu binyampeke bya soya.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Secret Behind Magic Igikorwa Nyamukuru: Gupaki Ubunyobwa ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Secret Behind Magic Igikorwa Nyamukuru: Gupaki Ubunyobwa biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Secret Behind Magic Igikorwa Nyamukuru: Gupaki Ubunyobwa ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Inspired by Mondrian composition, outer box graphic consists of well coordinated lines and three primary colors, integrate with simulative brown kraft paper color appropriately, bring the product attributes to end consumers in a imperceptible way: balanced and healthy nutrition from mixed nuts. Inner box maintains same color schemes, integrate with cartoon character illustration, by means of funny take out and role play game, enhanced the entertaining interaction.
Dimensions & Packaging: Outer Box Size: 106 X 83 X 110 mm
Top and Bottom Inner Box: 49.5 X 35 X 50 mm
Left Inner Box Size: 49.5 X 35 X 53 mm
Tags: Nuts Packaging, Blind Box, Interactive Packaging, Crossing Dressing, Snacks Packaging
Production Technology: All paper materials are food contact grade white board. Inner automatic lifting mechanism are made by 300gsm CKB and elastic string which has suitable tenacity, to meet the functional requirements, coated with water base high abrasion matt varnish to achieve the function of ink protection. Printed by food grade soy ink.
Design Challenge: Brand owner want to build a whole new blind box concept with good customer experience, not only good graphic pattern, but also interactive playing experience. the biggest challenges are to realize the automatic lifting mechanism, and coordinate the role play game element with inner boxes appropriately .
Research: Magic Box is a new blind box brand grew rapidly in the past 2 years. Brand owner want to introduce new product concept into traditional blind box: not only graphic attraction, but also different interactive experiences.
Inspiration: Inspiration comes from Mondrian Composition with Red, Blue, and Yellow, advocate abstraction and simplicity, emblematic of natural force and spirit of pursuing inherence. Utilizes the essential ordinary elements to reveal the power of mystery. Elucidate the aesthetic thought of neoplasticism by modeling, balance, color, social psychology and artistic psychology.
Project Duration: The project started in June 2020 and launched in April 2021 Beijing, China.
Operation Flow: After tear off the tearing line and open the cover plate, consumers can pull out the inner box through the open hole by the finger hole, and other inner boxes will be pushed to the open hole place by inner automatic lifting mechanism one by one, thus, all box can be pull out. A role play game is ready to begin via permutations, combinations and twisting. Interesting interaction during all playing experience.
Patents: Structure utility model patent copyright belongs to Stora Enso China Packaging
Team Members: Innovation and Design Director: Dick To
Senior Design Manager: Jinglun Cui
Structure Manager: Honglai Gong
Graphic Manager: Hong Zheng
Graphic Designer: Xiaoli Cui
Structure Designer: Simei Liu
Animation production: Cheng Yang