Luckinfo Ocean Refreshing Base Serum Gupakira by Wai Ho Cheung

Luckinfo Ocean Refreshing Base Serum Gupakira by Wai Ho Cheung is a highly esteemed winner of the very prestigious 2022 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Ipaki Competition Category.

BuronzeIpaki· 2022

Luckinfo Ocean Refreshing Base Serum Gupakira

by Wai Ho Cheung

Client: Luckinfo

Igihembo cya A' Design Award cya Buronze Winner in Ipaki Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Luckinfo Ocean Refreshing Base Serum Gupakira

Ubuso bwibisanduku buguma ari buke kandi bukomeye, mugihe ishusho yumuraba yacapishijwe munsi kugirango isubirane nibintu byo mu nyanja. Igice cyikigereranyo cyerekanwe hepfo kugirango gikungahaze hejuru yijimye, kimwe no gukurura abakoresha gufungura agasanduku. Icupa ryakonjeshejwe hejuru kugirango rihindure ibishishwa biva mumasaro yera yera igana igice kibonerana, kimwe no gupfukirana ibicu bishobora kuvuka mugihe cyo kunyeganyega; icupa ryikirahure riguma risobanutse hepfo kugirango ryerekane igitonyanga kidasanzwe cyubururu hakoreshejwe tekinoroji ya peteroli.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Luckinfo Ocean Refreshing Base Serum Gupakira ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Luckinfo Ocean Refreshing Base Serum Gupakira biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Luckinfo Ocean Refreshing Base Serum Gupakira ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: On the outer packaging, the surface of the box remains minimal and rigorous, in order to carry out the brand image. The wave illustration is printed inside the box, which echoes with the marine ingredients. Due to the oil droplets sedimentation technology, there is a light blue droplet at the bottom. User needs to shake and to mix the liquid before using, then droplet will split into tiny drops. Therefore, there are numerous of little waterdrops in the illustration to correspond with the scenario.
Dimensions & Packaging: Width 50mm x Depth 50mm x Height 95mm
Tags: Packaging, Serum, Moisturising, Repairing, Softening, Cosmetics, Skincare, Oil Droplets Sedimentation Technology, Luckinfo, Ocean
Production Technology: The lid is pearl white semi-spheric to correspond with the droplet. As the lid is not the perfect sphere, a light blue ribbon is inserted to cover the neck. On the bottle, it is frosted at the top to transit the vanish from the white lid to transparent part on bottle, as well as covering the cloudy mixture might formed whilst shaking; the glass bottle remains clear at the bottom to show the blue droplet.
Design Challenge: As the brand image tends to be minimal and scientific, the challenge is to find the balance of being subtle to consist of the brand image, as well as being eyes-catching and attractive to match the online market and the target audience groups.
Research: The main target audiences are youngsters born between 1995-2000 at the online market in China. The packaging design trends rely on eyes-catching packaging, Morandi-colour tones and illustrated appearance.
Inspiration: The product is inspired by the Thalassotherapy, with the main ingredients mostly from ocean, including Jeju lava seawater. Therefore, the illustration on the box refers to famous Japanese Ukiyo-e, ‘The Great Wave off Kanagawa’ to emphasise the theme. In addition, the functions of the serum are moisturising, repairing, and softening, the main colour tone is pastel blue.
Project Duration: The project started in March 2019 in Shenzhen and finished in April 2019 in Shenzhen.
Operation Flow: With the special cutting on the folding box, a portion of the illustration exposes at the bottom, to enrich the pale surface at the first sight, as well as attracting users to open the box. With the gap trimmed on the box, users could see the bottle instantly once they have opened the box. The bottle of serum is made of glass frosted at the top, so the user can see the change of the droplet while they shake the bottle.