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Unique Me Umukungugu w'Inzabibu by Agilis Design Graphic Design

Unique Me Umukungugu w'Inzabibu by Agilis Design Graphic Design is a highly esteemed winner of the very prestigious 2022 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Ipaki Competition Category.


BuronzeIpaki· 2022

Unique Me Umukungugu w'Inzabibu

by Agilis Design Graphic Design

Igihembo cya A' Design Award cya Buronze Winner in Ipaki Category

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Colors

The Design

About Unique Me Umukungugu w'Inzabibu

Unique Me ni ipaki y'impapuro (carton) yakozwe ku bw'inzabibu nshya. Igitekerezo cy'iyi shusho gishingiye ku kuba nta bantu babiri ku isi bahwanye mu isura, mu bitekerezo, mu muco cyangwa mu mikorere. Amashusho yakozwe n'intoki ahesha inzabibu uburanga bworoshye bw'amaso n'amenyo, bigatuma imbuto zigaragara nk'itsinda ry'abantu ku giti cyabo. Amabara mashya n'imiterere yoroheje bishyigikira iyi ngingo y'ibanze. Isoko ry'imbuto nshya mu Bushinwa rifite ipiganwa rikomeye kandi rikunda gukoresha amafoto asanzwe y'imbuto cyangwa ahakorerwa ubuhinzi. Unique Me igamije kugaragara mu buryo budasanzwe no kubaka umubano w'ubudasa n'abaguzi.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Unique Me Umukungugu w'Inzabibu ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Unique Me Umukungugu w'Inzabibu biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Unique Me Umukungugu w'Inzabibu ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
We built up an emotional connection with the customer through the use of the hand-drawn emoji-like grape illustrations, fresh color palettes, and pure layout.
Tags
Grapes, Fruit, Design, Creative, Packaging, Illustration, China, Shenzhen
Production Technology
Paper Carton
Design Challenge
Though the fresh fruit market is highly competitive in China, is full of packaging with some plain photos and illustrations picturing the fruit or farm landscape. So we need to think of a way to stand out from these.
Inspiration
We can not find two same people in the world, the looks, thoughts, characters, gestures, making them different from each other. For showcasing the uniqueness and specialness, we came up with an idea to think of the grapes as people through the use of hand-drawn emoji-like illustrations.
Project Duration
The project started in April 2020 and finished in May 2010 in Shenzhen, China, and was on sale in the Chinese market in Jun 2010.
Operation Flow
We can not find two same people in the world, the looks, thoughts, characters, gestures, making them different from each other.
For showcasing the uniqueness and specialness of this kind of grapes and built up an emotional connection with customers, we came up with an idea to think of the fruit as people through the use of hand-drawn emoji-like illustrations.
Team Members
Designer: Yanxing Lai
Designer: Shixian Qiu
3D Rendering: Kai Chen
Creative Director: VJ Pan
Image Credits
Photo Credit: Guibin Ji

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