BeeHacchee Igikoresho cyo Gupfunyika Tart by Shingo Furusho

BeeHacchee Igikoresho cyo Gupfunyika Tart by Shingo Furusho is a highly esteemed winner of the very prestigious 2022 Igihembo cya A' Design Award cy'icyuma in Igishushanyo cy'Ipaki Competition Category.

IcyumaIpaki· 2022

BeeHacchee Igikoresho cyo Gupfunyika Tart

by Shingo Furusho

Client: Kiyomasa Seika Co.

Igihembo cya A' Design Award cy'icyuma Winner in Ipaki Category

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Colors

The Design

About BeeHacchee Igikoresho cyo Gupfunyika Tart

BeeHacchee ni igishushanyo cy'ipaki y'agakoresho ko gupfunyika tart y'ifromage y'ubuki. Agasanduku gafite imiterere ya hegisagoni kandi gasa n'inzu y'ubuki, gishushanya igitekerezo cy'ubuki mu buryo bugaragara. Iyi paki ikorwa mu gice kimwe cya karito kandi ifite ubugari bwa milimetero 224, ubujyakuzimu bwa milimetero 195 n'uburebure bwa milimetero 44. Impapuro za kraft zitanga isura yoroshye kandi yegereye, mu gihe umupaka w'umuhondo wacapwe hejuru y'ubuso butanga itandukaniro. Gucapa ibara ry'umuhondo ku mpapuro za kraft ni ikibazo gikomeye, kubera ko ibara rinjira mu mpapuro, bityo bikaba byarasabye gukorana n'umufatanyabikorwa w'ubuhanga bukomeye mu gucapa kugira ngo hagerweho ku musaruro wifuzwa.

The Recognition

About the Igihembo cya A' Design Award cy'icyuma

BeeHacchee Igikoresho cyo Gupfunyika Tart ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. BeeHacchee Igikoresho cyo Gupfunyika Tart biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. BeeHacchee Igikoresho cyo Gupfunyika Tart yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Package design for Honey Cheese Tart. Yellow printing was applied to kraft paper, which is generally considered difficult to color. Since the concept of the cheese tart is honey, we designed a hexagonal cardboard box that represents a beehive.
Dimensions & Packaging: Cardboard package / Width 224mm x Depth 195mm x Height 44mm
Tags: Package, cardboard, kraft paper, hexagon, sweets, cake
Production Technology: The main features and difficulties of this package were the hexagonal design and the yellow coloration on kraft paper. The hexagonal shape worked well because I was able to use pizza boxes as a reference, but for the color, printing companies generally dislike yellow color on kraft paper because the color sinks into the paper. However, we were able to find a printing company with a high level of technology, and this design was realized.
Design Challenge: In general, printing companies do not like to manufacture difficult This time, "yellow printing on cardboard" also tends to be avoided because the color often sinks and does not come out as desired. However, with the cooperation of our highly skilled paper container manufacturing partner, we were able to complete the package just as we had imagined.
Research: In order to get the target audience to purchase the product from among the countless sweets available, it had to meet the requirements of being impactful, casual, and photogenic. So we paid attention to the shape, color scheme and design of the package, and it became more widely known.
Inspiration: Since this is a casual product, I designed and packaged it in kraft paper, which is used for cardboard. Since the concept of the product is honey, I designed it in a hexagonal shape to resemble a beehive, with a yellow border for impact.
Project Duration: A project commissioned and produced by Kiyomasa Seika Co. in 2021.
Operation Flow: This package is made of a single piece of cardboard.
Patents: Copyrights belong to Shingo Furusho.
Team Members: Paper container manufacturing:KURAOKA PACKAGING SERVICE
Image Credits: Image #1: Photographer Katsuhiro Hirata, Variations, 2021.
Image #2: Photographer Hidenori Kino, Variations, 2021.
Image #3: Photographer Katsuhiro Hirata, Variations, 2021.
Image #4: Photographer Katsuhiro Hirata, Variations, 2021.
Image #5: Photographer Hidenori Kino, Variations, 2021.