Kind Tea is a Charitable Project Igikorwa cy'Ibungabunga: Ipaki y'Icyayi na Viktoriia Korytina

Umushinga Kind Tea is a Charitable Project Igikorwa cy'Ibungabunga: Ipaki y'Icyayi wa Viktoriia Korytina ni uwatsinze igihembo cyubahwa cyane 2022 Igihembo cya A' Design Award cy'icyuma mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

IcyumaIpaki· 2022

Kind Tea is a Charitable Project Igikorwa cy'Ibungabunga: Ipaki y'Icyayi

na Viktoriia Korytina

Uwatsinze Igihembo cya A' Design Award cy'icyuma mu Cyiciro cya Ipaki

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #131733

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Kind Tea is a Charitable Project Igikorwa cy'Ibungabunga: Ipaki y'Icyayi

Icyanditswe mu Gitabo: Kind Tea ni umwimerere w'ipaki y'itsinda ry'icyayi kiva mu buryo karemano, kigurishwa mu rwego rw'umushinga w'ubugiraneza. Icyayi gikorwa n'abahungu babiri bafite indwara ya Duchenne muscular dystrophy, kandi amafaranga akomoka ku igurishwa ryacyo yifashishwa mu kuvura no gufasha mu isubizwaho ry'ubuzima bwabo. Ipaki yerekana ikirangantego kirimo amabara menshi kigaragaza ibyishimo by'ubwana. Uburyohe butatu burangwa n'amabara atatu atandukanye, bigatuma buri bwoko bworoshye kumenyekana. Buri buryohe kandi bufite verisiyo yihariye y'igihe cy'itumba. Ipaki ni sashe ya garama 50, ifite itike ingana na milimetero 100 kuri 180. Uburyo bwo gukora no gukurikirana ipaki bwagumishijwe bworoshye kandi buhendutse, kubera ko abahungu bo ubwabo aribo bakora iterambere ry'iyo paki.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cy'icyuma

Kind Tea is a Charitable Project Igikorwa cy'Ibungabunga: Ipaki y'Icyayi ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Kind Tea is a Charitable Project Igikorwa cy'Ibungabunga: Ipaki y'Icyayi biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Kind Tea is a Charitable Project Igikorwa cy'Ibungabunga: Ipaki y'Icyayi yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Inspired by these brave little entrepreneurs, we created a colorful package with a cute character. It symbolizes the whole joyful and carelessness of childhood. There are three flavors of the tea, which correspond to three colors. And each taste has a winter version of the packaging.
Ibipimo n'Ipaki: Format: Sachet with label

50 g

100 mm x 180 mm
Ibibazo Fatizo: charity, children, childhood, hero, little, Duchenne Muscular Dystrophy, kind, genetic.
Ikoranabuhanga ryo Guteza Imbere: In our work, we paid attention to create the simplest and the most economical way of producing and collecting packages. Because we understood that the guys would have to do it on their own.
Ikibazo cy'Ishusho: The most difficult proccess was an analysis of project`s audience. It was needed to develop the proper visual concept that would be understandable to the audience of the project. Also, the visual solution has to reflect the main idea (the tea was made by sick children) and has not to be pessimistic in the same time.
Ubushakashatsi: Our life is a vivid adventure in which each part is so exciting! Every day we discover the world, learn new things, meet interesting people, fall in love, laugh, do stupid things, travel, eat and enjoy every moment.

But unfortunately, some of us can never understand all the sweets of life. They live only childhood. They are boys with an incurable disease, that is Duchenne Muscular Dystrophy. This genetic disorder destroys young muscles, and children with this diagnosis hardly reach even adulthood. It spreads mainly among boys and is congenital. That is why it is so important to fill their lives with beauty, hapiness and other positive emotions.

We started this project for two friends whose names are Misha and Max. The boys are from Kharkive, Ukraine and they also experience the fight against the desease. However Duchenne muscular dystrophy does not frighten them at all. Together they went into business. Now boys produce tasty natural tea to raise money for their rehabilitation and help their parents.

Inspired by these brave little entrepreneurs, we created a colorful package with a cute character. It symbolizes the whole joyful and carelessness of childhood. There are three flavors of the tea, which correspond to three colors. And each taste has a winter version of the packaging.
Ibyatumye Habaho: To bring awareness and understanding to Duchenne Muscular Dystrophy, Wishnia Design created Kind Tea for two boys fighting the disease. The packaging design reflects the carefree attitude of the boys, and each flavor is represented through a different joyful color palette. Despite the brand fighting for a heavy topic, using imagery that young boys can relate to and have fun with is inspiring. It showcases their tough dispositions in an understated manner.
Igihe cy'Umushinga: We joined the project in January 2021 and the guys still work for now
Uburyo bw'Imikorere: But our work does not end only with the development of packaging design. We decided to help Misha and Max with sales as well. Therefore, we communicate with coffee houses, dental offices, medical centers, local stores, beauty centres etc. in order to asked them to put the Kind Tea for sale. Because the more people realize the problem, the faster ways will be found to solve it. You should notice that even now, this terrible disease cannot be cured.

The Kind Tea is a charitable project in support of all patients with Duchenne muscular dystrophy. This fundraising is for two boys from Ukraine. Let’s do more good deeds together and take care of the younger generation. After all, they are our future!
Patente: No information
Abagize Itsinda: Vita Korytina
Alena Beseda
Oleksandra Dontsova.
Abafotoye: This project was made by our in-house team of Wishnia agency.