Ifeza Ipaki · 2022
PickyPods Gupakira Kubwinyongera
- Igihembo cya A' Design Award cya Ifeza 2022 in Ipaki
- CLIENT: Depot Creative
- Estimated Number of Design Views: 29,275
- Verification code E063C98815 · Verify this award
Colors
About PickyPods Gupakira Kubwinyongera
Ikigo cyahawe inshingano zo gukora ibirango no gupakira ibintu byihariye bidasanzwe. Isakoshi yinyongera ya kolagen na probiotic yateguwe kugirango ihindure neza imibiri ukurikije imyaka, igitsina nibindi bintu byingenzi. Ibara nuyobora kuyobora uyu mushinga. Byari bikenewe kumva ushize amanga n'imbaraga kubwimyitozo ngororangingo. Ibimenyetso byuburinganire byakoreshejwe kugirango basakuze kuri formulaire yuburinganire, irindi tandukaniro kuri iki kirango.
About the Igihembo cya A' Design Award cya Ifeza
PickyPods Gupakira Kubwinyongera ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. PickyPods Gupakira Kubwinyongera biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. PickyPods Gupakira Kubwinyongera ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.
Press Kit
- Unique Properties
- The supplement area is saturated with options, each one claiming to turn humans into ultra enhanced creatures with extraordinary existences. PickyPods is a bit different. The collagen and probiotic supplement sachets are formulated to make fine adjustments to our bodies according to age, gender and other important factors.
Color is the star player of this project—it needed to feel bold and energetic for its gym-going target. - Dimensions & Packaging
- Pouch: 170mm x 120mm x 45mm
Sachet: 80mm x 130mm
Label: 210mm 42mm
Pouch/Sachets Print: 5 colour + Spot UV + Matt Varnish
Labels: 1 Colour + Matt Varnish - Tags
- Packaging Design, Supplement Packaging Design, Pouch Design, Branding Design,
- Production Technology
- Stand up pouches, zip lock closures/Sachets/Labels
Pouch & Sachets Materials: MOPP / VMPET / LLDPP
Labels: Self adhesive semi gloss - Design Challenge
- The challenge was to find a creative way to allow 12 flavour variants be visually communicated, while keeping the print run as generic as possible. The solution was to print only 2 generic pouches that could be varied with flavour stickers. This made for a viable economic solution for the start up business.
- Research
- The supplement category is very saturated and competitive, so the design aims to disrupt with its bold icon design focus. The gender symbols are universally understood, providing instant recognition and differentiation.
The outer packs are generic and the flavour variants are manually stickered, to assist with this low volume startup business model. - Inspiration
- The logo is inspired by a fine tune wing nut as this brand is all about tailoring the needs of both women and men.
Key to the brand communication are the large sex symbols which shout out to the gender-specific formulas, and flavor labels appeal to personal preference. - Project Duration
- Project duration 4 months, Sydney 2020
- Operation Flow
- Resealable pouch
