Tsingtao Beer Primary Function: Ipaki y'Agasanduku k'Impano ka Byeri na Tsingtao Brewery Culture Media Co., Ltd.

Umushinga Tsingtao Beer Primary Function: Ipaki y'Agasanduku k'Impano ka Byeri wa Tsingtao Brewery Culture Media Co., Ltd. ni uwatsinze igihembo cyubahwa cyane 2022 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

IfezaIpaki· 2022

Tsingtao Beer Primary Function: Ipaki y'Agasanduku k'Impano ka Byeri

na Tsingtao Brewery Culture Media Co., Ltd.

Umukiriya: Tsingtao Brewery Culture Media Co.,Ltd.

Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Ipaki

27,650

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #132955

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Tsingtao Beer Primary Function: Ipaki y'Agasanduku k'Impano ka Byeri

Byeri ya Tsingtao ni ipaki y'agasanduku k'impano yakozwe mu rwego rwo kwizihiza isabukuru y'imyaka 120 y'iri zina ry'ikirango. Iyi dizayini ikubiyemo byeri eshatu za Pilsner za kera kandi ishingiye ku bwubatsi budasanzwe bw'i Qingdao. Iyi shusho ihuza ahantu hazwi cyane mu karere n'umuco w'ikirango, herekanwa isano iri hagati y'ikirango n'umuco w'akarere. Igikapu cyo hanze kirakingurirwa impande zombi, umuvuduko washingiye ku gukura kw'ubururu bw'ihopu, kimwe mu bikoresho bikorwa muri byeri. Byeri zigaragara igihe agasanduku k'impano gakinguwe. Hakoreshejwe impapuro zidasanzwe, kandi umusaruro ukubiyemo icapiro rya UV, gushyiraho ibimenyetso bishyushye no gushyiramo amashusho aturutse hanze.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Ifeza

Tsingtao Beer Primary Function: Ipaki y'Agasanduku k'Impano ka Byeri ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Tsingtao Beer Primary Function: Ipaki y'Agasanduku k'Impano ka Byeri biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Tsingtao Beer Primary Function: Ipaki y'Agasanduku k'Impano ka Byeri ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: The Tsingtao Beer packaging is designed for the 120th anniversary of its inception. It contains a gift box based on the distinctive architectures of Qingdao and three vintage Pilsner beers. The basic elements of the illustration include landmark and brand culture, which demonstrate the integration of brand and regional cultures.
Ibipimo n'Ipaki: Width 276mm x Depth 90mm x Height 286mm
Ibibazo Fatizo: Tsingtao Beer, Gift Box, 120th anniversary, Pilsner Beer, Regional Cultures
Ikoranabuhanga ryo Guteza Imbere: Paper used to meet the requirements of environmental protection of specialty paper, production process: UV printing, hot stamping, embossing.
Ikibazo cy'Ishusho: The challenge of designing this product lies in finding a universally accepted cultural icon in Qingdao, which is also closely related to Tsingtao Beer. Target audience and consumption mode are the second challenge the packaging design has encountered. For that matter, the product has selected iconic symbols and colors of illustration during the process of brewing, thus showcasing the theme of anniversary.
Ubushakashatsi: It is true that every city has its own exclusive pace and culture. There are no counterparts in China like Qingdao who, apart from regarding beer as both a food and a cultural icon, has merged beer into the lifestyle. The inclusive humanism of Qingdao is poured in every can of beer, which, along with the fragrance of beer, is spread to China and beyond.
Ibyatumye Habaho: The illustration, inspired by the cultural icons of Tsingtao Beer and distinctive regional elements of Qingdao, is designed based on historical documents and local traditional architectures, which is now a postcard for inviting users to Qingdao as an ideal destination.
Igihe cy'Umushinga: This project was started in January 2021 in Qingdao, and was finished in April 2022.
Uburyo bw'Imikorere: The outer case is a gift box that can be unfolded to both sides. This is inspired by the blossom of hops, one of the ingredients, thus building a close relationship with the product. When opened, three vintage Pilsner beers is in sight.
Abagize Itsinda: Art Direction: Junhai Zhu
Art direction: Chuyue Wu
Graphic Design: Xiaolong Yang
Graphic Design: Chengcheng Liu