Idun Red Heart Umutobe Wa Pome na Evan Chen

Umushinga Idun Red Heart Umutobe Wa Pome wa Evan Chen ni uwatsinze igihembo cyubahwa cyane 2022 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

IfezaIpaki· 2022

Idun Red Heart Umutobe Wa Pome

na Evan Chen

Umukiriya: Lascaux Design Institute Inc.

Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Ipaki

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #133212

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Idun Red Heart Umutobe Wa Pome

Uwimana wubusore utegeka pome ya zahabu: Idun. Ishusho nyamukuru yunamira umuhanzi John Bauer, akuramo Idun akongera akayishushanya kugirango yinjizemo ibidukikije byiza bikura pome. Pome iri mukiganza cyimana yimanitse hejuru yikicupa kugirango igaragaze umutobe wa pome utukura munsi yikirango, ugaragaza imiterere karemano ya pome. Batatu muri pome bavuwe hamwe na kashe ya zahabu kugirango berekane pome eshatu zahabu ziva mukimana cyurubyiruko kugirango zinjire mumitobe.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Ifeza

Idun Red Heart Umutobe Wa Pome ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Idun Red Heart Umutobe Wa Pome biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Idun Red Heart Umutobe Wa Pome ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: The skin of the apple is red as they all know, the inner flesh is also red, which is rare. This red heart apple juice is made from apples with red flesh (the tree originates from Switzerland), which is why its juice is also red in colour, and this juice has no additives and is rich in anthocyanins and nutrients.
Ibipimo n'Ipaki: The size of the label is 68mm*108mm, a very small space, and they use very fine drawing and craftsmanship.
Ibibazo Fatizo: logo，packaging，illustrations，graphics
Ikoranabuhanga ryo Guteza Imbere: The apples in the goddess's hand are hollowed out on the bottle label to reveal the red apple juice beneath the label, expressing the natural properties of the apples.

Three of the apples are treated with a gold stamping process to convey the three golden apples they get from the Goddess of Youth to squeeze into juice.
Ikibazo cy'Ishusho: Copperplate illustration is complex for Chinese illustrators, who need to deal with the relationship between the figure and the environment.At the same time, the stamping and hollowing process took a lot of time to complete during the proofing and product making process.
Ubushakashatsi: The three "gods" associated with Apple: Adam and Eve, Newton and Steve Jobs. They have also discovered a fourth, the goddess of youth who rules the golden apple: Idun. The main image pays homage to the illustrations of artist John Bauer, extracting Idun and redesigning it to incorporate the beautiful apple-growing environment.
Ibyatumye Habaho: It is also worth noting that the apple in the goddess's hand is hollowed out on the bottle label, leaving out the red apple juice beneath the label and expressing the natural properties of the apple. There are also three apples treated with a gold stamping process to express the fact that they got three golden apples from the Goddess of Youth to squeeze into juice, expressing the fact that the product is rich in anthocyanins that are beneficial to people.
Igihe cy'Umushinga: This project was completed in Suzhou in November 2021.
Uburyo bw'Imikorere: Maximise the original colour of the juice. Consumers can drink 100% NFC apple juice.
Abagize Itsinda: EvanChen
ZimingGuo
FanZhang
YifanTao
TianDong
SibuWang
ChengbinWang
MinFang