24 Solar Terms Igikorwa Nyamukuru: Amashusho ya Porogaramu Ngendanwa by Baidu Meux is a highly esteemed winner of the very prestigious 2022 Igihembo cya A' Design Award cy'icyuma in Telefoni Igendanwa Competition Category.
IcyumaTelefoni Igendanwa· 2022
24 Solar Terms Igikorwa Nyamukuru: Amashusho ya Porogaramu Ngendanwa
by Baidu Meux
Client: baidumeux,Baidu Online Network Technology (Beijing) Co., Ltd
Igihembo cya A' Design Award cy'icyuma Winner in Telefoni Igendanwa Category
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About 24 Solar Terms Igikorwa Nyamukuru: Amashusho ya Porogaramu Ngendanwa
Umwandiko w'Igitabo: Ibihe 24 by'Izuba ni itsinda ry'amashusho ahindagurika yakozwe kuri porogaramu ngendanwa yo gushakisha. Ibihe 24 by'izuba bigabanya umwaka mu bice bingana bijyanye, kandi kuva mu binyejana byinshi byayoboye ubuhinzi n'ubuzima bwa buri munsi mu Bushinwa. Amashusho akoresha uburyo n'amabara y'ubugeni gakondo bw'Ubushinwa kugira ngo yerekane ibihe by'umwaka, ubushyuhe, ikirere n'ibinyabuzima. Abakoresha bagera kuri izi paji binyuze mu gushakisha izina ry'igihe cy'izuba cyangwa ijambo rifitanye isano na cyo. Igice gikusanyije giherereye hasi ya buri paji gihuza n'amashusho agenda, amakuru n'inyandiko z'ibisobanuro. Ubuhanzi buhuye n'ingano zose z'amashusho ya telefoni ngendanwa.
The Recognition
About the Igihembo cya A' Design Award cy'icyuma
24 Solar Terms Igikorwa Nyamukuru: Amashusho ya Porogaramu Ngendanwa ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. 24 Solar Terms Igikorwa Nyamukuru: Amashusho ya Porogaramu Ngendanwa biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. 24 Solar Terms Igikorwa Nyamukuru: Amashusho ya Porogaramu Ngendanwa yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A simple and intuitive way to introduce the historical accumulation of China's 24 solar terms to 600 million monthly active users in a search scenario in the form of traditional Chinese dynamic illustrations, with an aggregation function to quickly browse all knowledge related to the solar terms.
- Dimensions & Packaging
- Dynamic 24 can be adapted to all sizes of mobile screens and works well
- Tags
- Baidu App, Traditional 24 Solar Terms, Chinese Non Tangible Cultural Heritage, The Humanistic Aesthetic Delivery
- Production Technology
- Implementation of technical material. Leveraging the dynamic search result page capability of the Baidu APP product to go live as a dynamic illustration.
- Design Challenge
- Our experience design is charged with social responsibility, technological advancement, national development and the transmission of humanistic aesthetics, making the culture accessible to all users is a difficult challenge. By digitally representing the twenty four solar terms combined with ancient traditional techniques in vivid and dynamic images in the search results of the Baidu App, we visually show this great intangible cultural heritage to hundreds of millions of search users.
- Research
- We used many research tools during the project. Industry pr-study, braining and interviews were used to identify features and innovation. For the design we recovered the ancient way of dividing the fests into 4 types: Season, Temp, Weather and Biology, and show the impact on people, animals and changes in nature. While we resorted ancient Chinese colors and painting skills. It allows Baidu users to know Chinese culture while having fun. It is a break from the old boring textual form.
- Inspiration
- Ancient Chinese scholars divided the solar year into 24 periods of essentially equal length, it guided the agricultural production of the ancient Chinese. Till today, it guides the lives and traditions of Chinese as China's ICH. Baidu is a full content and service App with information and knowledge. We designed with social responsibility, technological progress, national development and the passing of cultural aesthetics. We visually present this great ICH to users by vivid and dynamic images.
- Project Duration
- October 2021, within the Baidu App side
- Operation Flow
- The set is already live in the search engine of the Baidu App, where users can search for the name of the festival or keywords to reach the page. With 3 visual upgrades, users are not only able to see the animation effects, but also to quickly flip through all the festival content via the aggregated section at the bottom. Combined with videos, news and information, encyclopedia entries, etc. to provide users with high quality content.
- Patents
- Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd
- Team Members
- Dou Shen, Yujie Shi, Yong Zhang, Si Ren Liu, Yingshan Chen, Xiaolong Che, ShuTing Cheng, Qiang Zhang
- Image Credits
- Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd
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