Hypnoss Itara ry'aho hasi rya Hypnos by Parham Elahi Doust

Hypnoss Itara ry'aho hasi rya Hypnos by Parham Elahi Doust is a highly esteemed winner of the very prestigious 2022 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Urumuri Competition Category.

BuronzeUrumuri· 2022

Hypnoss Itara ry'aho hasi rya Hypnos

by Parham Elahi Doust

Client: Modam section

Igihembo cya A' Design Award cya Buronze Winner in Urumuri Category

13,558

Verified Award Winner

Verify Award Status for #134162

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Hypnoss Itara ry'aho hasi rya Hypnos

"Uwugendera Vespa arya pome" (Chi Vespa mangia le mele)—umugani wa Vespa wo mu myaka ya 1970 uvuga ku mbuto zibujijwe—wishimira amatsiko n'ubwigomeke. Itara ry'aho hasi rya Hypnoss rivuka mu bice bya Vespa y'Ubutaliyani byasubijwe mu kazi, rihindura umwigiriro mu mucyo. Rikomeza igisonga cy'umwimerere n'ikipimo cy'amakilometero, ritwara kilometero zagenwe. Cyari giyobora inzira yo gusubira mu rugo, ubu iyi moto iraumurika—isubiza umwigiriro binyuze mu kumurika.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Hypnoss Itara ry'aho hasi rya Hypnos ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Hypnoss Itara ry'aho hasi rya Hypnos biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Hypnoss Itara ry'aho hasi rya Hypnos ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Automobiles and motorcycles have a big part in human lives. People spend significant time with them, but they have a specified lifetime.
As they lit up way to home, now a motorcycle can light up the home.
Hypnoss DNA is selected from scrap famous Italian motorcycle and become alive again and is given the chance to continue their journey in another form, the whole steering wheel and its odometer with a unique number of kilometers passed.
Dimensions & Packaging: 700 mm x 300 mm x 1150 mm
Tags: lighting, ready-made, vespa, shade-lamp, floor-lamp
Production Technology: Hypnoss floor lamp is built up in 3 parts. The first one is a refurbished steering wheel of the scrap motorcycle with a long-lived odometer and all-new plastics as the main and the shining part. Its wiring remapped for turning on lamp and odometer's lights by its original switch.
The second and centric metal part is inspired by the outlines of the original steering wheel and tripod joints, made by the CNC milling method.
The tripod is the third part made from high-grade beech wood to fit better in every home as a piece of furniture.
Design Challenge: As the steering wheels are from a scarp motorcycle, it was a challenge to refurbish it and do not erase its memory. The main steel body and the odometer were selected to represent its identity and its memory. The wiring changed to turn on floor lamp by original motor lamp switch powered by local mains electricity. The main steel part has been sandblasted and painted new. Working with different specialties like a mechanic, sandblasting, car painter, electrition, CNC milling, and carpentry was the big challenge and also the exciting part of the project.
Research: The intention from the beginning was to extend the life of the thing that lived with us. As people spend significant time changing their place in cities, they live with automobiles and motorcycles and they affect the people's lifestyle. we focused on the most stylish motorcycle that in each decade has different characteristics and belongs to a different caste. The project focused on personas that had a memory with them and designed their relation with the floor-lamp. Each product has a book and an identity card that contains photos and illustrations of these relations to introduce itself to the new owner.
Inspiration: "chi Vespa mangia le mele";Who rides a Vespa eats apple. This sentence, a reference to the forbidden tree in biblical scriptures, was part of Vespa's advertising campaign in the 70s. Here eating an apple is a metaphorical indication of doing away with societal conventions and their ensuing chains: Man was tempted, ate an apple, and was expelled from the garden of Eden.
Eating an apple is taboo, thus Vespa bikes were for all those who wanted to break the boundaries of the system and librate
Project Duration: The project started in the first quarter of 2019
Operation Flow: Hypnoss works as stand lighting and you can turn it on by original motorcycle electric switch on the steering wheel.
it can be adjusted in different levels and also rotated on the centric part
Image Credits: ELECT studio