Small Satine Igikorwa Nyamukuru: Ipaki y'Amata y'Abana by Blackandgold Shanghai

Small Satine Igikorwa Nyamukuru: Ipaki y'Amata y'Abana by Blackandgold Shanghai is a highly esteemed winner of the very prestigious 2022 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Ipaki Competition Category.

BuronzeIpaki· 2022

Small Satine Igikorwa Nyamukuru: Ipaki y'Amata y'Abana

by Blackandgold Shanghai

Client: Yili Group

Igihembo cya A' Design Award cya Buronze Winner in Ipaki Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Small Satine Igikorwa Nyamukuru: Ipaki y'Amata y'Abana

Umwandiko w'Igitabo: Small Satine ni ipaki y'igicuruzwa cy'amata karemano yakorewe abana. Iyi design ikomeza ikirango cya Satine cy'amata, igumana ikirango cyacyo (logo) hamwe n'amabara yacyo y'umweru n'icyatsi. Ikinyabupfura kitwa Small Satine kigaragara ku ruhande rw'imbere rw'ipaki, kiryamye ku byatsi hafi y'inyana. Uruhande rw'inyuma rugaragaza ibyerekezo bihagije by'ubworozi bw'amata, byashushanyijwe mu buryo bworoshye kandi busobanutse. Izina ry'igicuruzwa ryanditswe mu buryo bw'inyuguti bujyanye n'abana, naho amakuru ku ntungamubiri agaragazwa mu buryo bworoheye ababyeyi kubyumva. Ipaki yo imbere ikozwe mu mpapuro (paper carton).

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Small Satine Igikorwa Nyamukuru: Ipaki y'Amata y'Abana ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Small Satine Igikorwa Nyamukuru: Ipaki y'Amata y'Abana biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Small Satine Igikorwa Nyamukuru: Ipaki y'Amata y'Abana ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For new middle-class in China, they focus more on their kids' health compared with their previous generation. Satine advocates natural and organic life. Now, Satine enters the kid milk market with its newly-launched organic kid milk named after Small Satine. Small Satine has its own IP to draw kids' attention. The illustration of his exploration in dairy farm is the theme of design. it also demonstrates the harmony with nature.
Dimensions & Packaging: Inner pack: Width 43mm x Depth 41mm x Height 102mm
Box: Width 265mm x Depth 22mm x Height 135mm
Tags: Packaging, milk, kid, China, organic
Production Technology: Inner pack: Tetra Pack
Box: paper
Design Challenge: Satine is a premium organic milk brand. The main challenge is how to add childish delight to a premium product. By doing so, the overall look and feel of Satine is maintained. Based on the combination of white and green, an illustration was created. The product name organic milk has switched to a childish font. On back panel, the introduction of dairy farm is also treated in a cute way.
Research: Satine is a premium milk brand. It talks about nature and organic. When it comes to kid milk, the design language should be appropriate to kid. After looking at kid food and drink, we find out IP characters are often used. Thus the illustration is created to tell a story that Small Satine is exploring the dairy farm. It symbolizes the harmony with nature as well as good farm environment.
Inspiration: IP character can attract kids' attention and enhance childish delight. Instead of using IP collaboration, we created an IP for it. He is a pupil from Third Grade Class 6 implying 3.6g/100ml protein. To express the natural environment, IP character is hanging out with the calf on the grass. The back panel shows the panorama of dairy farm to communicate good milk from good farm. Its nutrition claims are highlighted for parents' trust.
Project Duration: The project started in Feb, 2021 and the product is launched in June, 2021.
Operation Flow: Satine is a well-known brand in China. Its white and green combination is quite iconic. When the brand extends to kid milk, its logo and color tone need to be retained. The sub-brand name Small Satine is below Satine logo. The main visual is Small Satine hangs out with calf and they are lying on the grass leisurely. It communicates the environment and the harmony with nature.
Patents: All photos credits to blackandgold Shanghai, 2022.
Team Members: Creative Director: Yang LI
Designer: Xuying ZHANG
Illustrator: Yinlu YU
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG