Plant Selected Igikoresho cy'Ibinyobwa by Blackandgold Shanghai is a highly esteemed winner of the very prestigious 2022 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Ipaki Competition Category.
BuronzeIpaki· 2022
Plant Selected Igikoresho cy'Ibinyobwa
Client: Yili Group
Igihembo cya A' Design Award cya Buronze Winner in Ipaki Category
Verified Award Winner
Verify Award Status for #134253The Design
About Plant Selected Igikoresho cy'Ibinyobwa
Plant Selected ni igishushanyo cy'ipaki y'ibinyobwa bikomoka ku bimera. Ikibindi ni icupa rya PET rikozwe mu rushinge rutagaragaza umucyo (matte film), rifite ubugari bwa 60 mm, ubujyakuzimu bwa 60 mm n'uburebure bwa 177 mm. Ibara ry'icyatsi rikoreshwa ku kinyobwa cya soya, naho ibara ry'ubururu rikoreshwa ku kinyobwa cy'ibigori by'ulusaka (oat). Izina ry'igicuruzwa ryanditswe mu nyuguti nini z'Icyongereza mu buryo bwa graffiti, kandi imbuto za soya n'ibigori by'ulusaka byometse mu marangi ya zahabu bikaba biri hagati mu nyuguti. Umuhondo w'inyuma wuzuye amabara ugaragaza igice gikomeye cy'ibara ku gitereko cy'ibicuruzwa. Ibyiza by'igicuruzwa byanditswe hasi kugira ngo bimenyeshe abaguzi.
The Recognition
About the Igihembo cya A' Design Award cya Buronze
Plant Selected Igikoresho cy'Ibinyobwa ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Plant Selected Igikoresho cy'Ibinyobwa biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Plant Selected Igikoresho cy'Ibinyobwa ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Plant-based milk alternative is a trendy category in China. Used to be a soy milk expert, Plant Selected decides to fulfill its portfolio by add more plant based products. To follow the global vegan trend, Plant Selected should have a new look to differentiate from local plant milk brands offering single plant-based products. Therefore, an English visual hammer is created to enhance its international feel.
- Dimensions & Packaging
- Width 60 mm x Depth 60 mm x Height 177 mm
- Tags
- Packaging, plant-based Beverage, plant milk, China
- Production Technology
- PET bottle covered with Matte film
- Design Challenge
- We need to find a way to differentiate Plant Selected from traditional plant-based brands. To overcome this challenge, we bring the international and vital feel to products. We create a visual hammer for the product by combining product name and grins. The large English word can stand out among other plant-based drinks on shelf. Its fully colored background can also attribute to the shelf impact.
- Research
- To occupy the new category, we take a look at the international market where plant milk category is quite mature. We find out many international plant milk brands start communicating a trendy lifestyle instead of flavor on packaging. Thus we uses graffiti-style font to add casual touch to product. A large product name in English leverages the premium and exotic feel. The fully colored background creates a powerful color block on shelf and the gold soya and oat become a catchy point on packaging which can draw consumers' attention.
- Inspiration
- The overall design should always be on trend. To stand out on shelf, packaging should have impactful color. Therefore we take green and blue for each product, which are also relevant to soya and oat respectively. As a global trendy category, it is better to add international feel to products. Thus, we create a visual hammer by using graffiti-style English font. The gold soya and oat within the product name reinforce the vitality of vegan nutrition. The product benefits are integrated and presented at the bottom to ensure consumers its quality.
- Project Duration
- The project started in September, 2020 and the product is launched in March, 2021
- Operation Flow
- Plant drink is popular in China, but most of the brands only provide single plant-based product such as soya only or almond only. To jump out of the category, Plant Selected starts to offer plant-based products covering more plant bases. To express the exotic feeling, we treat product name into graffiti-style font and integrate soya and oat into it. Besides, the strokes around leverage the vitality. A fully colored background creates impactful color block on shelf. Eac product's RTBs are clearly presented at the bottom to ensure consumers the product is good.
- Patents
- All photos and video credits to blackandgold Shanghai, 2022.
- Team Members
- Creative Director: Yang LI
Designer: Feiteng WAN
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG
3D rendering: Jianhui CHEN
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