Zahabu Ipaki · 2022
Freeze Dried Gupfunyika Ikawa
by Shanghai Yuanshang Culture Communication Co., Ltd.
- Igihembo cya A' Design Award cya Zahabu 2022 in Ipaki
- CLIENT: Huzhou Jinnuokang Health Technology Co., Ltd.
- Estimated Number of Design Views: 34,883
- Verification code 7EEC00784B · Verify this award
Colors
About Freeze Dried Gupfunyika Ikawa
Freeze Dried ni igishushanyo cyo gupfunyika ikawa cyakozwe kigenewe isoko ry'abaguzi bakiri bato. Iri paki rihuza isura igezweho n'ibintu by'umuco gakondo w'Abashinwa. Igitekerezo cy'ibigaragara gishingiye ku bintu bitanu ari byo zahabu, ibiti, amazi, umuriro n'ubutaka, kandi gikoresha amabara gakondo y'Abashinwa. Ikebo rinini ririmo utwebo duto dutandukanye, bityo iyi seti iroroshye kubika no kwikorera. Buri kebo gato gashobora gufungwa nanone, ibi bikaba bifasha kugenzura ingano y'ikawa ikoreshwa. Akapapuro ko hanze kacapishijwe ku rupapuro rusize umuti, naho utwebo duto dukozwe muri polipropilene.
About the Igihembo cya A' Design Award cya Zahabu
Freeze Dried Gupfunyika Ikawa ni uwegukanye Igihembo cya A' Design Award cya Zahabu, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo biri ku rwego rwa mbere, bitangaje kandi by'indashyikirwa. Abegukanye Zahabu ni ibihangano birimo udushya twinshi, bifite icyerekezo kandi bimurika, bigaragaza impano, ubwenge n'ubuhanga bw'ababihanze. Freeze Dried Gupfunyika Ikawa biteganyijwe ko izaba igihangano gishimwa cyane, gishyiraho imigendekere mishya kandi gitanga agaciro katigeze kaboneka. Iki gishushanyo cyegukanye Zahabu ni umushinga utangaje kandi wubahwa ugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Freeze Dried Gupfunyika Ikawa itera ibyifuzo bikomeye, ikangura ishyaka, ishishikariza guhanga kandi igatwara imitima yacu.
Press Kit
- Unique Properties
- Yuanshang Coffee is a new domestic coffee brand created for young consumers with the key features of "ingenuity", "Quality" and "fashion". To echo the brand theme, the packaging is mainly designed based on young and fashion image, incorporating a lot of popular elements of Chinese traditional culture. So its overall look and texture is unique and fashionable.
- Dimensions & Packaging
- Diameter 95mm
Height 130mm - Tags
- Ingenious, Quality, Fashion
- Production Technology
- [Outer Packaging]
Printed outer label 128g coated paper 4+2 printing+film overlaying +uv
Paper volume, middle layer Kraft paper, inner wall black cardboard
Top 100 screen pvc plastics
[Small Can Packaging]
Technique: injection molding process and printing
Material: polypropylene (PP) - Design Challenge
- The biggest challenge of the design was the mastery of the craft in the production process. For the outer packaging, it’s hard to keep the integrity of the top plastic sheet fixing and screen printing. While the difficulty for inner small cans lies in the weight control within 0.3g per bottle, and the temperature and pressure is the solution to the shrinkage of pp material after cooling.
- Research
- The design team of the work has visited various coffee shops and places where young people gather to study customer preference. The design finds common ground in the interaction between Chinese fashion and western-style coffee, sets up the fashion standard of Chinese brands and shapes the image of domestic Chinese good coffee from taste to image. The packaging caters to the taste and preferences of the young generation.
- Inspiration
- The packaging is inspired by the concept of "five elements" in Chinese traditional culture, namely "gold, wood, water, fire and earth". It is integrated with Chinese traditional colors. Along with cans of different sizes, the packaging is delicate and eye-catching.
- Project Duration
- The project started in Shanghai in November 2020 and ended in May 2021.
- Operation Flow
- The most outstanding advantage of this packaging design is its visual recognition and convenience in carrying and storage. The unique packaging of large and small cans with the traditional colors can easily catch attention, whether it is placed on supermarket shelves or coffee trucks. The secondary sealing of small package is impressive, which is easy to carry and control the dosage. Large cans are for convenient for storage and can also adapt to common home styles.
