Lowen Ipaki y'Inzoga by China Resources Snow Breweries Ltd.

Lowen Ipaki y'Inzoga by China Resources Snow Breweries Ltd. is a highly esteemed winner of the very prestigious 2022 Igihembo cya A' Design Award cya Ifeza in Igishushanyo cy'Ipaki Competition Category.

IfezaIpaki· 2022

Lowen Ipaki y'Inzoga

by China Resources Snow Breweries Ltd.

Client: China Resources Snow Breweries

Igihembo cya A' Design Award cya Ifeza Winner in Ipaki Category

27,400

Verified Award Winner

Verify Award Status for #136751

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lowen Ipaki y'Inzoga

Lowen ni igishushanyo cy'ipaki cy'urukurikirane rw'inzoga. Iki gishushanyo gihuza ishushanya rikoresheje ikaramu, ubuhanzi bwa mezzotint n'ishushanyo ry'amashusho y'imyandiko yo mu muhanda. Imiterere y'imibare n'amabara yaka atandukanya uburyohe butandukanye, harimo raspberry, cherry na Weissbier, ku buryo buri bwoko bushobora kumenyekana vuba kandi mu buryo butaziguye. Aya mashusho ashyira mu buryo bunyuranye amashusho y'ubukana n'ay'ubugwaneza kugira ngo abyare ingaruka ikomeye ku maso n'imico y'imibanire. Amakopo akozwe muri aluminiyumu naho amacupa akozwe mu kirahure. Uburyo bwo gucapa mu buryo burambuye butuma buri shusho isobanuka kandi iboneka neza.

The Recognition

About the Igihembo cya A' Design Award cya Ifeza

Lowen Ipaki y'Inzoga ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Lowen Ipaki y'Inzoga biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Lowen Ipaki y'Inzoga ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Based on the imagination of form and romance, the package design of Lowen series features its unique sense of fashion and evocative expressiveness. It integrates pen drawing, mezzotint art and street tattoo. Different geometrical sharps go with multiple bright colors on the bottle standing for different flavors, including raspberry, cherry and Weissbier. The packing has clear transmission of socializing and flavors, which can help build close connections with target consumers.
Dimensions & Packaging: 70 mm x70 mm x17 mm
Production Technology: The can is made of aluminum and the bottle is made of glass.
Design Challenge: As an innovative beer series, the hardest part of the package design is to vividly present the excellent quality to consumers and add the mystery and social attribute to the product in a ground breaking way. In a bid to show the packaging features, the package design follows modern graphic aesthetics, and the fonts are optimized, thereby making the product more conspicuous.
Inspiration: The combination of the beauty of the beast is the core of visual pictures. The comparison between the wildness and the gentleness provides a startling visual contrast to customers and constructs social tags for them. The integration of various shapes and different bright hues demonstrates the flavor of sub products, enabling consumers to recognize the products in a novel and direct way and allowing young consumers to quickly access their favorite flavors.
Project Duration: The project started in 2020 and finished in March, 2022.
Operation Flow: The illustration on the package is so attractive that it can quickly draw target the attention of consumers. Thanks to the detailed and delicate printing process, the image printed on the package is clear and exquisite.

Read the Press Release