Buronze Inyandiko Zisohoka · 2022
Coach the Coaches Igitabo ny'Umuyobozi w'Umukino w'Amaguru
by Natasha Mozz
- Igihembo cya A' Design Award cya Buronze 2022 in Inyandiko Zisohoka
- CLIENT: Adidas
- Estimated Number of Design Views: 16,826
- Verification code 6D2C95E8E3 · Verify this award
Colors
About Coach the Coaches Igitabo ny'Umuyobozi w'Umukino w'Amaguru
Coach the Coaches ni igitabo cy'umuyobozi cy'amahugurwa y'umukino w'amaguru cyakorewe abakinnyi bafite imyaka 10 kugeza 14. Iki gitabo cyateguwe ku bafunzi b'umukino w'amaguru kugira ngo iyi porogaramu ishobore gushyirwa mu bikorwa bya buri munsi. Inyandiko z'ibanze zuzuye amagambo menshi zahinduwe zikaba amabwiriza asobanutse yubatswe cyane cyane ku mashusho-makuru (infographics). Amabara akomeye kandi asa n'ubwoko bumwe afasha mu kuyobora hagati y'ibice bitandukanye, kandi uburebure bw'akadobo kari ku ruhande rwa buri paji kigaragaza icyiciro gito. Umukino ushingiye ku mbonerahamwe y'umukino w'amaguru n'amabwiriza ya tekiniki ni byo bishingirwaho mu miterere y'ishusho.
About the Igihembo cya A' Design Award cya Buronze
Coach the Coaches Igitabo ny'Umuyobozi w'Umukino w'Amaguru ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Coach the Coaches Igitabo ny'Umuyobozi w'Umukino w'Amaguru biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Coach the Coaches Igitabo ny'Umuyobozi w'Umukino w'Amaguru ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.
Press Kit
- Unique Properties
- The guidebook for the training program developed for 10-14 years old footballers. It was created for football trainers so they could implement the training program in their everyday work. The main goal was to transform initial raw text-heavy materials into clear instructions and make navigation through different parts of the book as easy as possible. The solution was to use infographics instead of text and create visual focus on the book structure.
- Inspiration
- The complex structure of the book defined its design. The content was organized into similar blocks of information differ by data and composed on pages like a lego game. Every visual tool was used to help work with the book during the training session: the bold color palette helps to navigate through the sections, the length of the plate on the side of each page indicates the subcategory, etc. The football field grid along with technical instructions serves as underlying base for visual style.
- Project Duration
- The project started in January 2016 and the result was presented at the press conference dedicated to the launch of the "Coach the Coaches" program inOctober 2016
