Neon Zebra Brand Launch Primary Function: Ipfundikizo ry'Ibinyobwa by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 Igihembo cya A' Design Award cya Ifeza in Igishushanyo cy'Ipaki Competition Category.

IfezaIpaki· 2022

Neon Zebra Brand Launch Primary Function: Ipfundikizo ry'Ibinyobwa

by PepsiCo Design and Innovation

Igihembo cya A' Design Award cya Ifeza Winner in Ipaki Category

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Colors

The Design

About Neon Zebra Brand Launch Primary Function: Ipfundikizo ry'Ibinyobwa

Neon Zebra ni igishushanyo cy'ipfundikizo ry'ubwoko bw'ibinyobwa bivanze bya cocktail. Buri gikopo n'ipaki y'ikinyobwa bifite uburyo bwihariye bwo gutegura ikinyobwa kivanze, bwitwa "equation ya Neon Zebra". Ubu buryo bwerekana abaguzi uko bakora ikinyobwa kivanze bakoresheje iki gicuruzwa. Buri gikopo gitanga cocktail ebyiri, zigabanyijemo kugira ngo zisangirwe. Amashusho y'ibirimbisho yerekanwe hafi y'igicuruzwa ni yoroshye, akoresha uduce tw'indimu na menthe kugira ngo yongere ubujyakuzimu. Ibirimbisho bigaragara nk'amashusho manini y'ibipimo bibiri cyangwa nk'imiterere y'ibipimo bitatu, kandi bizana isi ya Neon Zebra mu buzima.

The Recognition

About the Igihembo cya A' Design Award cya Ifeza

Neon Zebra Brand Launch Primary Function: Ipfundikizo ry'Ibinyobwa ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Neon Zebra Brand Launch Primary Function: Ipfundikizo ry'Ibinyobwa biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Neon Zebra Brand Launch Primary Function: Ipfundikizo ry'Ibinyobwa ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Each can and drink package features a unique mixed drink recipe, called the Neon Zebra equation. It’s the playful way we explain to our consumers how to make the perfect mixed drink with our product. Each can makes two cocktails, perfectly portioned to share. The garnish images we feature alongside Neon Zebra are simple and easy: a lime slice and some mint add depth. In bold 2D graphics or fun 3D forms, these garnishes help to bring the wild Neon Zebra world to life.
Inspiration: With at-home cocktail culture on the rise throughout 2020, the mixer category saw 28% growth. There was an opportunity to break into the mixer category with a fresh offering and reach a new generation of consumers with different mixology habits. Enter Neon Zebra, an option that consumers can feel confident enjoying on a night in, or bringing to a party, pre-game, or game night.

Read the Press Release